Berkeley Technology Leadership Program

In this module, you will discover how data can drive effective decision through case studies from industries such as advertising, retail, and healthcare. You will see examples of techniques such as A/B testing, network analysis, and pre/post testing being employed to deliver business outcomes, and you will learn to identify opportunities for action in your own organization.

This module will dive deeper into data by covering the three main categories of analytics: descriptive, predictive, and prescriptive. You will identify the opportunities and limitations of data integration and learn how concepts such as data sourcing, data architecture, and data algorithms come together to form a holistic data strategy for your organization.

Understand the current state of problems in your organization through the integration of quantitative and qualitative methods. Envision digitally enabled transformations to your processes, and identify the metrics for the success of such innovations.

Digital technologies have created more opportunities for organizing complex markets. Understand the impact of digital transformation on business models. Assess digital products against platforms and multisided markets.

The right organizational structure can be instrumental in the success of your digital transformation efforts. Assess the organizational design choices that affect an organization's capacity for digital transformation.

With the rapidly increasing use of data and the accompanying concerns around privacy violations, data collection regulations have come to the forefront. Explore the ethical issues surrounding the use of personal data and how to navigate data regulations.

This module will explore recent trends in digital technologies and what opportunities the future may bring. Summarize your learnings from previous modules, and start compiling the building blocks for your capstone project.

In this module, you will explore the various applications of AI in business and the opportunities being created by advances in AI. Understand what AI is capable of, and identify possibilities for implementing AI-Driven solutions in your business.

Grasp the fundamentals of neural networks and deep learning along with their common applications. Evaluate business considerations for implementing these technologies, such as data acquisition, training objectives, and performance assessment. Additionally, explore advanced techniques such as generative AI for creating new data and convolutional neural networks for powerful analysis.

AI has enabled the automation of complex tasks through applications such as autonomous driving and chatbots. Delve into two cutting-edge fields that let machines "see" the world as we do and understand our language, including the challenges and possibilities these technologies present. Discover recent advancements in creating realistic images and text using generative adversarial networks and mastering sequential data such as speech using recurrent neural networks.

Understand the nuances of reinforcement learning and the practical considerations for it to succeed. Explore the applications of robotics, and evaluate the reliability required for robots to create value.

Formulate a strategy for the implementation of AI in your organization. Learn from failed AI implementations, and assess the value of AI-driven applications by using the 4Cs framework.

People and organizations play important roles in the implementation of your AI strategy. In this module, you will uncover how to empower your organization to undergo this transformation through a case study.

Acknowledge the moral and ethical concerns associated with the use of intelligent machines and algorithmic decision. Explore what the future of AI may look like, including human–machine touchpoints and augmented intelligence, and reflect on how AI plays a role in your digital transformation.

Explore how to create new value for your organization from data assets and different perspectives to shape a data strategy.

Learn a practical, step-by-step methodology that incorporates research, best practices, and faculty experience to develop a successful data strategy.

Explore various frameworks for data management, the foundational support of your data strategy.

Explore ways various data processes can create value for your organization, either independently or in conjunction with other steps of the process, and identify new technologies for implementing your data strategy.

In this final module, you will create a pitch deck for a digital transformation that offers a solution to a problem you have identified at your organization. As part of this proposal, you will also address the change management piece and how you would ensure a successful rollout.

How much time is required each week?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will my time be spent?

We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:

• Engaging with recorded video lectures from faculty

• Attending webinars and office hours, as per the specific program schedule

• Reading or engaging with examples of core topics

• Completing knowledge checks/quizzes and required activities

• Engaging in moderated discussion groups with your peers

• Completing your final project, if required

The program is designed to be highly interactive, providing time for self-reflection and opportunities to demonstrate an understanding of core topics through various active learning exercises. Please email us if you need further clarification on program activities.

What is it like to learn online with Emeritus, the learning collaborator?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90% of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All program content is available to students at the start of the program. However, to ensure the program delivers the desired learning outcomes, students may appoint Emeritus to manage the program's delivery in a cohort-based format, with the associated cost already included in the overall program fee.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

How do I interact with other program participants?

Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

What is the organizational structure of Berkeley Executive Education?

UC Berkeley Center for Executive Education, doing business as Berkeley Executive Education, is a California nonprofit organization established to operate executive education programs in support of UC Berkeley and the Haas School of Business.

Do I receive alumni status after completing this program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this program?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

What is the program fee, and what forms of payment do you accept?

The program fee is noted at the top of this program web page and usually referenced in the program brochure.

• Flexible payment options are available (see details below and at the top of this program web page next to FEE).

• Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

What if I don’t have a credit card? Is there another method of payment accepted?

Yes, you can make a bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.

I was not able to use the discount code provided. Can you help?

Yes! Please email us with the details of the program you are interested in, and we will assist you.

How can I obtain an invoice for payment?

Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Is there an option to make flexible payments for this program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is available on the payment page and should be selected before submitting the payment.

How can I obtain a W9 form?

Please connect with us via email for assistance.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the program?

Program fees for Emeritus programs with Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here.