Emerging Tech Strategies: Harnessing AI, IoT, Web3, and Beyond

Deliver business impact through technology

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Course Dates

STARTS ON

September 26, 2024

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Fee

PROGRAM FEE

US$2,600 US$2,314 and get US$260 off with a referral

Course Information Flexible payment available
Course Fee

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program fee

US$2,600 US$2,314

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Create Competitive Advantage with AI, Web3, and Other Leading Technologies

As businesses continue to navigate the disruptive effects of artificial intelligence (AI), leaders must anticipate the impact of other emerging technologies — some which are projected to see near-term double-digit growth. With 61% of C-suite leaders expecting the pace of technology disruption to accelerate, deciphering emerging trends and leveraging technology to create value have become critical leadership capabilities.

The Emerging Tech Strategies: Harnessing AI, IoT, Web3, and Beyond program from UC Berkeley Executive Education is designed to help you develop the discernment you need to evaluate opportunities around emerging technologies, including AI, Web3, IoT, and others. Through live faculty-led sessions, expert guest speakers, and real-world examples and case studies, you will learn a proprietary framework for identifying potential disruptive trends and cultivate the strategic foresight needed to adapt, innovate, and thrive in an ever-changing technology landscape..

#1

Generative AI dominates Forrester’s most recent top-10 list of emerging technologies to invest in due to its breadth of impact and ability to accelerate many other top emerging technologies.

SOURCE: FORRESTER

$1.3 trillion

is the projected value of the generative AI market by 2032.

SOURCE: BLOOMBERG INTELLIGENCE

70%

of business leaders believe that generative AI will significantly change the way their business creates, delivers, and captures value.

SOURCE: PWC GLOBAL CEO SURVEY

Key Takeaways

This program will empower you to:

  • Develop foresight using tools and frameworks to evaluate opportunities in tech-driven futures
  • Gain insights into emerging technological applications and use those insights to drive change in your organization
  • Help organizations use emerging technologies to innovate, drive goals, and generate impact
  • Create a technology portfolio that improves productivity, enhances the customer experience, and guides decision making

Program Highlights

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Recorded Video Lectures

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Live teaching sessions

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Notable guest speakers

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Live office hours

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Network with High-Achieving Classmates

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Peer Reviews & Discussions

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Real-world examples

Capstone Project

Program Curriculum

The curriculum provides the tools you need to evaluate opportunities around emerging technologies, including AI, Web3, IoT, and others. In addition, it will help you build the right business case, create adoption road maps, and become a trusted technology advisor for your organization or clients.

Module 1:

Introduction to Tech Future`s

One of the most challenging aspects of navigating the future of technology is trying to harness opportunities amid the rush of constant change. Get a solid starting point with this comprehensive overview.

Module 2:

Artificial Intelligence (AI) and Data Science

The future of technology will largely be enabled by AI. This module will get you up to speed on the current and future capabilities of artificial intelligence, machine learning, deep learning, and data science. Learn the key actors in the space and how your organization should incorporate AI and Big Data into strategic considerations.

Module 3:

Compute Power

As the backbone of digital, compute power is the key to the future. Learn about real-world applications of edge computing, neuromorphic computing, and quantum computing, including autonomous vehicles and information security. Prepare for challenges, such as politicized supply chains and energy consumption of data centers.

Module 4:

Internet of Everything

The Internet of Everything (IoE) enables objects, data, processes, and people to operate in concert in the emerging “cognitive era.” Get the big picture of how the IoE is changing communications between people and machines and how that impacts industries such as transport and logistics. Also, learn about new opportunities involving virtual reality (VR) and augmented reality (AR).

Module 5:

Robotics and Automation

Take a deep dive into which tasks are automatable today and what the future may hold. This overview includes a look at the capabilities and applications of robotics, such as warehouse robots, domestic robots, and medical robots. Learn colliding trends and strategic considerations of robotics and automation for your organization.

Module 6:

Cybersecurity

Get a foundational understanding of the taxonomy of cyber incidents and cyberthreats. In addition, meet key actors in cybersecurity, including seven types of hackers, the cybersecurity strategists, CISO allies, and government entities trying to stop them. Finally, learn to identify and prevent ongoing threats, such as the triangulation of your employees’ data footprint and the challenges of deepfakes.

Module 7:

Fintech and Blockchain

Get an overview of Fintech Revolution 2.0, how it is different from Fintech Revolution 1.0, and why that matters. Learn the real-world applications of recent innovations in the financial sector, including stablecoins, micro-payments, decentralized finance, and crypto lending platforms.

Module 8:

Portfolio Strategy

It all comes together in this module, where you not only learn why strategic foresight is important, but also how to develop it using the proprietary FLP-IT framework. You will start thinking of technology in four stages that help align your tech investments with your opportunity horizons for a more forward-leaning innovation portfolio.

Module 1:

Introduction to Tech Future`s

One of the most challenging aspects of navigating the future of technology is trying to harness opportunities amid the rush of constant change. Get a solid starting point with this comprehensive overview.

Module 5:

Robotics and Automation

Take a deep dive into which tasks are automatable today and what the future may hold. This overview includes a look at the capabilities and applications of robotics, such as warehouse robots, domestic robots, and medical robots. Learn colliding trends and strategic considerations of robotics and automation for your organization.

Module 2:

Artificial Intelligence (AI) and Data Science

The future of technology will largely be enabled by AI. This module will get you up to speed on the current and future capabilities of artificial intelligence, machine learning, deep learning, and data science. Learn the key actors in the space and how your organization should incorporate AI and Big Data into strategic considerations.

Module 6:

Cybersecurity

Get a foundational understanding of the taxonomy of cyber incidents and cyberthreats. In addition, meet key actors in cybersecurity, including seven types of hackers, the cybersecurity strategists, CISO allies, and government entities trying to stop them. Finally, learn to identify and prevent ongoing threats, such as the triangulation of your employees’ data footprint and the challenges of deepfakes.

Module 3:

Compute Power

As the backbone of digital, compute power is the key to the future. Learn about real-world applications of edge computing, neuromorphic computing, and quantum computing, including autonomous vehicles and information security. Prepare for challenges, such as politicized supply chains and energy consumption of data centers.

Module 7:

Fintech and Blockchain

Get an overview of Fintech Revolution 2.0, how it is different from Fintech Revolution 1.0, and why that matters. Learn the real-world applications of recent innovations in the financial sector, including stablecoins, micro-payments, decentralized finance, and crypto lending platforms.

Module 4:

Internet of Everything

The Internet of Everything (IoE) enables objects, data, processes, and people to operate in concert in the emerging “cognitive era.” Get the big picture of how the IoE is changing communications between people and machines and how that impacts industries such as transport and logistics. Also, learn about new opportunities involving virtual reality (VR) and augmented reality (AR).

Module 8:

Portfolio Strategy

It all comes together in this module, where you not only learn why strategic foresight is important, but also how to develop it using the proprietary FLP-IT framework. You will start thinking of technology in four stages that help align your tech investments with your opportunity horizons for a more forward-leaning innovation portfolio.

Note: This program may include optional reading material that requires a paid subscription.

Live Sessions

Live sessions with Berkeley Haas faculty are an integral part of the curriculum and give you the opportunity to apply emerging trends and strategic considerations for each technology to scenarios that are relevant to your organization.

Live Session 1: Disruption Forces and Logic in the FLP-IT Framework
Embark on a journey into the future of technology by exploring the current trends and forces shaping industries and the digital economy. These include LLMs, generative AI, transformers, AI regulation and policy, and climate change with decarbonization technology and economics. This session goes beyond explaining where the cutting edge lies; it critically examines the evolution of these technologies, from initial hype to mainstream adoption, offering insights on avoiding pitfalls. Learn how to leverage this knowledge to craft future scenarios, guiding future-proof strategies and portfolios.

Live Session 2: Multi-Sided Platform Model
Dive into the dynamics of multi-sided platforms and their business models, the backbone of the cognitive economy where human-to-everything relationships are forged. Understand the network effects and strategic choices driving some of the world's most innovative and highly valued companies. Through an in-depth look at frameworks and a case study on China’s Apollo, Baidu’s autonomous driving platform, this session shows the power, scalability potential, and pitfalls of this design with its various network effects. We then explore strategic steps for deciding whether and how to pivot a traditional linear business model into a platform-driven one.

Live Session 3: Phenomena and Impact in the FLP-IT Framework: Playing the Logic on the Five Forces
Planning for the future requires envisioning various scenarios and understanding their impacts on power and value creation in industries, ecosystems, and supply chains. This session introduces frameworks for using developed logics to create archetype thumbnails of emerging futures in your domains. Apply these concepts to the rise of the decentralized Web3 paradigm built on blockchain and crypto, a disruptive phenomenon that competes with the prevailing dominance of centralized platforms. You will also explore the potential implications of a digital economy that balances Web2 and Web3.

Live Session #4: Triage in the FLP-IT Framework: Portfolio Adjustment
Conclude with an exploration of portfolios and portfolio management at the core of your emerging tech strategies. Learn to create actionable and balanced sets of moves, applications, projects, programs, or investments with varying risk/benefit trade-offs and different time horizons. This session equips you with the tools and mindset to create optionality for your organization by preparing and activating different parts of the portfolio as opportunity horizons evolve. This proactive approach ensures you are ready for disruption, completing your “flip” from chaos to opportunity in the FLP-IT journey.

Note: Live sessions are subject to change.

“AI cuts across other tech and nontech areas and trends. To get to effective readiness, resilience, and ROI assurance, one must view these elements as compounds or clusters rather than independent trends. These clusters change business and operating models, as well as infrastructure layers in organizations. Adopting this perspective allows us to redesign how business leaders transform disruption into innovation and accounts for how technology has and continues to evolve. This program will help leaders detect the undercurrents of disruption in their domains and industries and structure new portfolios of projects and moves. As such, they will understand and practice that AI and emerging tech strategy is just as much about what you do as it is about what you no longer do in order to free up attention and resources for these shifts.”

— Olaf Groth, Professional Faculty Member, UC Berkeley Haas School of Business

Fireside Chats

Gain unique insights into creating and managing portfolio strategies as Professor Olaf Groth hosts conversations with renowned subject matter experts.

  • Working in AI at Microsoft, Salesforce, and Woebot Labs: Join Orlagh Neary, senior director at Microsoft AI and Innovation, and gain insights into the impact of AI in enterprises and leading AI innovations.
  • Working in Computing Power at Intel and Salesforce: Discover insights into the present and future of computing power through a fireside chat with Intel's Niv Zilberman and Thomas Neubert.
  • Opportunities in the IoE and Beyond at Kernel and Schmidt Futures: Join Kernel's CEO Bryan Johnson and uncover key insights into the human mind and the future potential of the IoE and beyond.
  • The Future of Robotics and Automation: Watch Professor Olaf Groth's engaging discussion with UC Berkeley's Ken Goldberg, who supervises research in robotics and automation, offering illuminating perspectives on the future of these two crucial areas.
  • Opportunities for Working in Cybersecurity: Hear Debbie Taylor Moore, senior partner and vice president of global cybersecurity at IBM Global Business Services, share her insights on advancing innovative cybersecurity approaches and frameworks.
  • The Future of Blockchain: Join an interview with Amit Pradhan, founder of the Silicon Valley Blockchain Society, as he discusses decentralization, responsible AI, and the future of blockchain.
  • Creating and Managing a Portfolio Strategy: Hear Chenyang Xu, co-founding partner of Silicon Valley Future Academy, share his insights into opportunities in emerging technologies and how to build a robust technology portfolio.

Capstone Project

The program’s capstone project offers practical experience in assessing future-oriented tech scenarios and harnessing opportunities amid disruption. Using Berkeley Haas proprietary FLP-IT framework—Forces, Logic, Phenomena, Impact, and Triage—you will refine your technology portfolio and gain the experience you need to develop and implement strategies for managing the challenges of an evolving technology landscape.

Real-World Examples

To ground your understanding of technology disruption and digital transformation in a business context, the program presents real-world examples and case studies of prominent organizations. A sample of the companies explored include:

Baidu

Learn how this China-based tech giant and search engine seeks to disrupt the auto industry with a distinct strategy via Apollo, an open innovation, multisided platform with network effects for autonomous vehicles.

Qualcomm

Understand how the multinational corporation gained and maintains dominance in the semiconductor industry.

Tesla

Discover how the company navigated the S-curve's three phases, leading to a greater adoption of electric vehicles.

Who is This Program For?

The Emerging Tech Strategies: Harnessing AI, IoT, Web3, and Beyond program is for organizational leaders who want to gain a foundational understanding of where the future of technology is headed and create roadmaps for strategic adoption. The program is ideal for:

  • Technology leaders who want to spearhead technological transformation by investing in cutting-edge emerging technologies and charting a course for next-generation innovation.
  • Senior business leaders who want to expand the potential of their organizations by leveraging the opportunities presented by future-forward technologies.
  • Mid-level functional managers who want to better understand the breadth of applications for new technologies and their impact on specific functional areas.
  • Consultants, entrepreneurs, and business professionals who want to keep pace with disruptive technologies, identify the untapped potential of emerging technologies, and discover new applications across industries while mitigating risk.

Why Enroll in the Emerging Tech Strategies Program from Berkeley Executive Education?

Located at the epicenter of the innovation economy, UC Berkeley’s programs combine a research-driven curriculum with industry best practices. Each year, over 3,200 professionals choose to advance their careers through our individual and group enrollment programs. Designed and led by our world-renowned faculty, the Emerging Tech Strategies program offers participants the opportunity to gain expertise in a convenient, online format where the school’s innovation and human-centered leadership converge in real time.

Past Participant Profile

In our classrooms, you will find a diverse range of participants who come from different professional backgrounds, roles, and industries with whom you can share perspectives and gain a more comprehensive understanding of the subject matter.

Work Experience

Work Experience

  • 0–9 years – 11%
  • 10–14 years – 16%
  • 15–19 years – 17%
  • 20+ years – 56%


Industries

  • IT Products & Services – 27%
  • Healthcare – 14%
  • Banking & Financial Services – 14%
  • Energy – 10%
  • Industrial Goods – 10%
  • Other – 25%

Job Function

  • IT – 27%
  • R&D – 11%
  • Strategy & Corporate Planning – 11%
  • Consulting – 10%
  • Engineering – 9%
  • Other – 2%

Testimonials

“I gained not only a better understanding of the technology forces impacting today’s businesses but also new methods for turning those technological opportunities into strategy.”

— Naidu Rebolloso, Executive Vice President of Operations & Analytics, Cal-Tex Protective Coatings

“The interaction between professors and renowned tech leaders during fireside chats were invaluable. The knowledge shared by these accomplished leaders cannot be found in books."

— Sai Vajha, VP of Digital Transformation, Exelixis

“Amid the demands of day-to-day work, it can be challenging to keep abreast of the evolving tech landscape. This program has been a valuable resource in helping me gain insights into upcoming advancements.”

— Alvin Henrick, VP and Head of Sciences Engineering, Stealth Mode Startup

“This program provides an insightful perspective on current and future technology trends and how to leverage them through frameworks and tools for building the innovation portfolio. Professor Olaf’s pedagogy and webinars were the highlights of this program.”

— Vikas Singh, VP and Head Information Technology, Tata AIG General Insurance India Limited

“The program was excellent—I really enjoyed it. Professor Olaf is great. The content, structure, additional resources, accessibility, global vision, and applicability to my business are fabulous.”

— Rodolfo Avina Morales, Digital Experiences & Capabilities Director, The Coca Cola Company

“The program gave me a great introduction to many cutting-edge, disruptive technologies as well as practical approaches to triaging potentially disruptive projects.”

— Paul Peck, Senior Director ofEngineering, Western Digital

Program Faculty

Faculty Member Olaf Groth

Olaf Groth

Professional Faculty Member, UC Berkeley Haas School of Business

Professor Olaf Groth is a professional faculty for strategy, technology management, and futures at UC Berkeley's Haas School of Business and a visiting scholar at UC Berkeley’s Roundhouse on the International Economy... More info

Certificate of Completion

Example image of certificate that will be awarded after successful completion of this program

Certificate of Completion

Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.

Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE).
Learn more on how it works here.

Download Brochure

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Path to Alumni Benefits

Enrolling in the Emerging Tech Strategies: Harnessing AI, IoT, Web3, and Beyond program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
Learn more about the program and associated alumni benefits here.

Networking and events

  • Join local alumni chapters or clubs in your region.
  • Participate in the annual Berkeley Haas Alumni Conference.
  • Attend select Berkeley Haas and Berkeley Executive Education networking events open to the COBE community.

Exclusive Berkeley Resources

  • Activate an @haas.executivealumni.berkeley.edu email forwarding address.
  • 15% discount on the list price of future eligible Berkeley Executive Education programs.
  • 30% discount on the list price of future eligible programs after completion of your Certificate of Business Excellence.
  • Public visitor access to select campus libraries and university database services.

News and communication

  • A one-year complimentary digital subscription to California Management Review.
  • Berkeley Haas Alumni newsletter.
  • Berkeley Haas AlumniJobs Newsletter featuring job postings from distinguished employers.
  • Haas Insights offering the latest research and thought leadership from industry experts and faculty.

Note: All benefits subject to change.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.


    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.


    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    What is the organizational structure of Berkeley Executive Education?

    UC Berkeley Center for Executive Education, dba Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of UC Berkeley and the Haas School of Business.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email us your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please connect with us via email for assistance.


    Who will be collecting the payment for the program?

    Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.


    Are there any restrictions on the types of funding that can be used to pay for the program?

    Program fees for Emeritus programs with UC Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

  • What is the program refund and deferral policy?

    For the program refund and deferral policy, please click the link here.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)

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