There’s no question that data and technology are key levers for digital transformation, but it’s also about people and organizational alignment. While much of this online program focuses on opportunities for advancing your strategic digital plan, there is also an emphasis on people and the organization.
Module 1:
Introduction and Overview
Module 2:
Opportunities for Digital Transformation
Learn how to use data to make better decisions for your organization and machine learning and AI to improve operational efficiencies.
Module 3:
The Role of Data
Explore the various sources of data such as surveys, transactions, sensors, location, text and image/video and how you can achieve customer centricity through data integration.
Module 4:
The Process of Digital Transformation
Master looking at processes through a customer-centric lens to identify the scope of improvement and create process flows for your organization.
Module 5:
Digital Business Models
Understand how subscription models are driving massive growth and the difference between dynamic and personalized pricing.
Module 6:
People and the Organization
Define and measure your organizational goals and understand the importance of internal organizational alignment for digital transformation.
Module 7:
Technology and Policy
Understand the legal and ethical considerations of data usage such as data breaches and GDPR and California data protection rules.
Module 8:
Conclusion and Action Plan
Identify the recent digital trends and what the future holds while you apply your learnings in a capstone project.
Module 1:
Introduction and Overview
Module 5:
Digital Business Models
Understand how subscription models are driving massive growth and the difference between dynamic and personalized pricing.
Module 2:
Opportunities for Digital Transformation
Learn how to use data to make better decisions for your organization and machine learning and AI to improve operational efficiencies.
Module 6:
People and the Organization
Define and measure your organizational goals and understand the importance of internal organizational alignment for digital transformation.
Module 3:
The Role of Data
Explore the various sources of data such as surveys, transactions, sensors, location, text and image/video and how you can achieve customer centricity through data integration.
Module 7:
Technology and Policy
Understand the legal and ethical considerations of data usage such as data breaches and GDPR and California data protection rules.
Module 4:
The Process of Digital Transformation
Master looking at processes through a customer-centric lens to identify the scope of improvement and create process flows for your organization.
Module 8:
Conclusion and Action Plan
Identify the recent digital trends and what the future holds while you apply your learnings in a capstone project.
