There’s no question that data and technology are key levers for digital transformation, but it’s also about people and organizational alignment. While much of this online program focuses on opportunities for advancing your strategic digital plan, there is also an emphasis on people and the organization.
Module 1:
Introduction and Overview
Module 2:
Opportunities for Digital Transformation
Learn how to identify high-value customers using pre-post testing for redesigning a service process and network analysis.
Module 3:
The Role of Data
Analyze the use of descriptive, predictive, or prescriptive modeling and how to assess the different sources of data and problems related to the quantity and format.
Module 4:
The Process of Digital Transformation
Master looking at processes through a customer-centric lens to identify the scope of improvement and create process flows for your organization.
Module 5:
Digital Business Models
Understand how subscription models are driving massive growth and the difference between dynamic and personalized pricing.
Module 6:
People and the Organization
Identify the importance of specifying strategic imperatives for a digital transformation and the key performance indicators that can be used to measure an organization's performance relative to these imperatives.
Module 7:
Technology and Policy
Understand the regulations around data collection and usage and the ethical questions that emerge. Explore algorithmic bias and uncover when and why algorithmic decisions can be biased.
Module 8:
Conclusion and Action Plan
For your capstone project, summarize the takeaways from the previous modules and place them into the context of an entire strategy for your firm.
Module 1:
Introduction and Overview
Module 5:
Digital Business Models
Understand how subscription models are driving massive growth and the difference between dynamic and personalized pricing.
Module 2:
Opportunities for Digital Transformation
Learn how to identify high-value customers using pre-post testing for redesigning a service process and network analysis.
Module 6:
People and the Organization
Identify the importance of specifying strategic imperatives for a digital transformation and the key performance indicators that can be used to measure an organization's performance relative to these imperatives.
Module 3:
The Role of Data
Analyze the use of descriptive, predictive, or prescriptive modeling and how to assess the different sources of data and problems related to the quantity and format.
Module 7:
Technology and Policy
Understand the regulations around data collection and usage and the ethical questions that emerge. Explore algorithmic bias and uncover when and why algorithmic decisions can be biased.
Module 4:
The Process of Digital Transformation
Master looking at processes through a customer-centric lens to identify the scope of improvement and create process flows for your organization.
Module 8:
Conclusion and Action Plan
For your capstone project, summarize the takeaways from the previous modules and place them into the context of an entire strategy for your firm.
