Become a

Digital Strategist

STARTS ON

September 09, 2020

Duration

2 months, online
4-6 hours per week

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Who is This Program For?

This online program is designed for mid to senior-level managers who need a strategy to lead their business unit or firm through a sea of massive disruption. Leaders who strive to be more proactive in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology are prime candidates. Participants may be leaders of a functional department, head of a business unit or region, or have general management responsibilities. Since all industries are vulnerable to some manner of disruption, all industries can benefit from this hands-on experience. The program culminates with a capstone project where participants create an action plan for a challenge at a level that is appropriate for their role or responsibility.

Representative functions and industries of past participants include:

  • CEO, Consulting
  • Managing Director, Publishing
  • CIO, Retail
  • Digital Transformation Director, Energy
  • Enterprise IT Director, Banking & Financial Services
  • IT Manager, Education
  • Digital Leader, IT Services
  • Global Transformation Manager, Industrial Goods
  • Head of Data Analytics, Healthcare
  • CRM Manager, Telecommunications
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About the Digital Transformation Program

Data and technology are at the core of digital transformation, but these factors alone are not sufficient to make the leap towards staying relevant. It's also about people and their capabilities.

The Digital Transformation online program by UC Berkeley Executive Education takes leaders through a two-month journey that equips them to:

  • Identify opportunities to address specific problems within the firm and frame them in a way where a digital solution can be optimal.
  • Manage the organizational transformations, in the form of people and processes, required to enable measurable and significant change.
  • Navigate the legal and ethical considerations that surround digital business practices, such as privacy and data protection.

Program Topics

There’s no question that data and technology are key levers for digital transformation, but it’s also about people and organizational alignment. While much of this online program focuses on opportunities for advancing your strategic digital plan, there is also an emphasis on people and the organization.

  • Module 1:

    Introduction and Overview

  • Module 2:

    Opportunities for Digital Transformation

  • Module 3:

    The Role of Data

  • Module 4:

    The Process of Digital Transformation

  • Module 5:

    Digital Business Models

  • Module 6:

    People and the Organization

  • Module 7:

    Technology and Policy

  • Module 8:

    Conclusion and Action Plan

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To learn in-depth about each module

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Your Learning Journey

In addition to the practical knowledge that you’ll gain from the video lectures, you’ll learn from live webinars with UC Berkeley Executive Education’s top faculty on digital transformation. You’ll engage in peer discussions moderated by course facilitators, and solidify concepts through case studies, assignments, and quizzes. At the end of the online program, you will complete a capstone project, addressing a real-world challenge you face in your organization.

Your Learning Journey

Industry Examples

Across all industries, digital technologies have changed how information is transmitted and processed. Every organization is effectively an information company, and every industry is vulnerable to some degree of disruption. Learn from these examples:

Company Examples

UC Berkeley Executive Education's faculty have strong relationships with industry. Content from the program is either inspired by or directly derived from research and applications from companies that include:

Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.

Participant Profile

  • Banking & Financial Services
  • IT Services
  • Consulting
  • IT Products
  • Others*

Others* - includes Energy, Education, Healthcare, Retail, Telecommunications, Industrial Goods, Marketing, FMCG, Aviation, Automotive, Legal Services, Chemical, Construction and more.

  • 1-5 Years
  • 6-10 Years
  • 11-15 Years
  • 16-20 Years
  • 21-25 Years
  • >26 Years

Participant Testimonials

Hear from some of our past participants who come from a wide array of companies and industries.

Program Faculty

Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy and management philosophy.

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

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Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Certificate of Business Excellence logo

This program counts toward a
Certificate of Business Excellence

  • CURRICULUM DAYS
  • Two Days
  • PILLAR(S)
  • Strategy & Management and Entrepreneurship & Innovation

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

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Early applications are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to know more.

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