Digital Transformation : Leading People, Data & Technology
Why Take This Program?
Every organization, regardless of industry and whether it sells goods or delivers services, is now an information company. From relationships with external partners and customers, to internal operations, digital technologies have changed how information is transmitted and processed. Consequently, every job function within every firm and industry is vulnerable to some manner of digital disruption.
With this program from UC Berkeley, identify and work with the three key components of digital transformation for your organization, namely—data, technology, and people—to make the leap toward staying relevant in a digitally centric world.
Enrolling in this program is the first step in your journey to alumni benefits.
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Key Takeaways
This program will position you to:
Identify opportunities to address specific problems within the firm and frame them in a way where a digital solution can be optimal.
Manage the organizational transformations, in the form of people and processes, required to enable measurable and significant change.
Navigate the legal and ethical considerations that surround digital business practices, such as privacy and data protection.
Your Learning Journey
Videos
Live Webinars
Peer Discussions
Case Studies
Assignments
Polls
Quizzes
Capstone
Live Office Hours
Program Topics
There’s no question that data and technology are key levers for digital transformation, but it’s also about people and organizational alignment. While much of this online program focuses on opportunities for advancing your strategic digital plan, there is also an emphasis on people and the organization.
Industry Examples
Across all industries, digital technologies have changed how information is transmitted and processed. Every organization is effectively an information company, and every industry is vulnerable to some degree of disruption. Learn from these examples:
Healthcare
Optimize hospital patient flow in an emergency department.
Banking
Conduct network analysis to find the high-value customers and leverage those relationships.
Advertising
Use A/B testing to determine the effectiveness of advertising—how much exposure is enough to convert?
Retail
Optimize an in-store shopping order using “shopper engineering” from Instacart and predict what item the shopper will add to cart next.
Transportation
Using indoor location tracking of airline passengers, learn how predictive and prescriptive analytics help understand where passengers go and what services to offer them.
Company Examples
UC Berkeley Executive Education's faculty have strong relationships with industry. Content from the program is either inspired by or directly derived from research and applications from companies that include:
Cambridge Analytica
One of the most notorious data breaches of all time occurred when Cambridge Analytica sold Facebook user data and violated the terms and conditions of the API. Learn the ways that legal and ethical considerations factor into digital business transactions.
Panera Bread
The customer experience was suffering at Panera Bread due to long order and wait times. Being a data-driven company, they studied the problem using customer data and launched an ‘order-ahead’ mobile app, greatly decreasing order and wait times. They also updated the staffing algorithm, achieving operational gains.
PayPal
How does a payment platform become ubiquitous? It requires both buyers and sellers to get on board, presenting the old chicken and the egg conundrum: which comes first? Learn how a onesided market evolves into a two-sided market where both buyers and sellers derive value.
United Parcel Service (UPS)
Imagine you are tasked with creating the best driving routes to provide the ‘last mile’ of residential delivery service to customers. How can data help you find the optimal routes for your drivers? We’ll pull from descriptive, predictive, and prescriptive analytics techniques to solve this challenge
Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.
Participant Testimonials
Program Faculty
Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy and management philosophy.
Professor & Harold Furst Chair in Management Philosophy and Values
Sameer B. Srivastava is Associate Professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also affiliated with UC ...
Associate Adjunct Professor, Research Scientist
Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teach...
Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and...
Certificate
Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.
Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE).
Learn more about how it works.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
This program counts toward a Certificate of Business Excellence
Curriculum Days: Two days
Pillar(s): Strategy & Management and Entrepreneurship & Innovation
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options are available.
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