The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistImplement a data-driven roadmap to drive business value
Download BrochureJanuary 18, 2024
2 months, online
4–6 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistOrganizations are accumulating vast amounts of enterprise data. However, its value as a strategic asset is often lost as companies are unsure how to analyze the data, use insights for decision making and measure the impact of data-driven outcomes. UC Berkeley Executive Education’s Data Strategy online program will empower you to generate untapped value from your company’s data to business processes and drive tangible results.
The program is expertly designed to help you:
of organizations are planning to increase their investments in data in the wake of potential economic uncertainty.
of companies claim to use data to drive innovation.
faster innovation cycles have been experienced by companies using data analytics.
Guided by faculty experts and industry best practices, you will learn how successful organizations use data as an organizational asset. By the end of the program, you will be prepared to develop your own data strategy by accomplishing the following:
Each module in this two-month program is designed to help you create a high-level data strategy based on insights from the faculty’s years of experience developing data strategies at dozens of organizations.
Apply a value creation framework with four perspectives to generate insights from data and learn to build data-driven products at scale to execute your data strategy.
Learn a practical three-step methodology of contextualization, ideation, and prescription to develop a successful data strategy.
Identify frameworks for data architecture, data storage, and data operations; assess the data life cycle; and explore the practical uses of three important categories of data: metadata, reference data, and master data.
Assess how data governance ensures that data stays reliable and secure; develop an effective approach to data security; and understand the best practices to comply with privacy regulations, such as GDPR, HIPAA and CCPA.
Organize data technologies into four categories: data generation and acquisition; data integration and management; data analysis; and data operationalization. Identify the technologies and applications for each step of your data process.
Gain a high-level view of how to build a culture to enable data-driven decision making in your organization; formally structure your organization to create value from your data; and evaluate the importance of roles such as chief data officer.
Look to the future of data, discovering what’s possible in data science, AI, and different analytic approaches that can inform your business decisions and automate processes in ways never before possible, including descriptive and prescriptive modeling.
Apply a value creation framework with four perspectives to generate insights from data and learn to build data-driven products at scale to execute your data strategy.
Organize data technologies into four categories: data generation and acquisition; data integration and management; data analysis; and data operationalization. Identify the technologies and applications for each step of your data process.
Learn a practical three-step methodology of contextualization, ideation, and prescription to develop a successful data strategy.
Gain a high-level view of how to build a culture to enable data-driven decision making in your organization; formally structure your organization to create value from your data; and evaluate the importance of roles such as chief data officer.
Identify frameworks for data architecture, data storage, and data operations; assess the data life cycle; and explore the practical uses of three important categories of data: metadata, reference data, and master data.
Look to the future of data, discovering what’s possible in data science, AI, and different analytic approaches that can inform your business decisions and automate processes in ways never before possible, including descriptive and prescriptive modeling.
Assess how data governance ensures that data stays reliable and secure; develop an effective approach to data security; and understand the best practices to comply with privacy regulations, such as GDPR, HIPAA and CCPA.
Throughout the program, you will work on a capstone project that allows you to apply the frameworks and tools you have learned to a real-world challenge that your organization is currently facing. This hands-on experience is an opportunity for you to create a plan for developing and implementing a comprehensive data strategy in your organization. As part of the project, you will:
At the end of the capstone project, you will produce a portfolio piece that you can use to showcase your skills to potential employers.
The program is ideal for technology leaders, professionals and consultants who are seeking to:
Video sessions
Live webinars
Live office hours
Interviews with guest experts
Application exercises
Moderated discussion boards
Knowledge checks
Personalized and peer-review feedback
Industry use cases
Polls
Prereadings
Try-it activities
Crowd-sourced activities
Demonstrations
Reflections
Real-world examples can help you fine-tune your organization’s data strategy. Learn how top global brands create positive results from data management, data technology, and strategic methodologies.
Explore the analytics-driven transformation of lifestyle conglomerate in the Middle East and North Africa, and how it used data governance and a test-and-learn methodology to mitigate the effects of the pandemic, open new sources of growth, and generate customer value.
Discover how IBM Watson navigates the promise of new AI technologies while facing the reality of a healthcare market with demanding requirements for usable products.
Learn how this Peruvian insurance company scaled up AI across the enterprise, overcoming numerous organizational and cultural challenges, institutionalizing changes, and creating new business models.
Learn how ShotSpotter, a US data-as-a-service company, combines data, IoT, and AI in a novel service to city governments and law enforcement organizations to address social and business issues while navigating ethical, political, and privacy issues.
Enrolling in the Data Strategy: Leveraging Data as a Competitive Advantage program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
Learn more about the program and associated alumni benefits here.
Networking and events
Exclusive Berkeley Resources
News and communication
Note: All benefits subject to change.
Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.
Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE).
Learn more on how it works here.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
This program counts toward a Certificate of Business Excellence
Curriculum Days: Two days
Pillar(s): Strategy & Management
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university and enjoy the flexibility of completing the program in up to three years.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Flexible payment options available.