Data Strategy: Leveraging Data as a Competitive Advantage

Implement a data-driven roadmap to drive business value

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Course Dates

STARTS ON

January 12, 2023

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Fee
Course Fee

For Your Team

Enroll your team in a public or private cohort delivered with support and services

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Team-Based Learning Options

  • Enroll as a team or group and learn with your peers

  • Schedule a private instance of this program for your team/group

  • Inquire about special team/group pricing

  • ENROLL YOUR TEAM

    We work with leading companies to close critical skills gaps


    Our partners include

    JP Morgan
    Amazon
    AB in Bev
Note: There will be no live learning sessions during the first full week, though you will have the opportunity to familiarize yourself with the learning platform and prepare for the program ahead. The capstone completion week will be a dedicated week to enable participants to complete their projects.

Enrolling in this program is the first step in your journey to alumni benefits.
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Harness Your Organization's Data as a Value Driver

Every organization is faced with a data challenge: How do you leverage the vast data you’re gathering to make better business decisions and create greater value? Most companies aren’t sure how to accomplish this effectively or in adherence with data governance. The solution is to follow a data strategy playbook that allows you to balance the risks and opportunities of data management and use.

UC Berkeley Executive Education’s Data Strategy online program is designed as a practical guidebook to help you leverage data insights to drive innovation strategy. You’ll leverage data management, data governance, data technology, data analytics, and a data-driven culture to generate untapped value from your organization's data.

77%

Companies with a data-driven CEO are 77% more likely to significantly exceed their business goals.

Source: Deloitte

64.2%

64.2% of companies claim to use data to drive innovation.

Source: NewVantage Partners

25%

Companies have experienced 25% faster innovation cycles with data analytics.

Source: Chicago Analytics Group

Key Takeaways

Guided by faculty experts and industry best practices, you will learn how successful organizations use data as an organizational asset. By the end of the program, you will be prepared to develop your own data strategy by accomplishing the following:

  • Apply frameworks and methodologies for harnessing data to create value
  • Build a data-focused roadmap to gain competitive advantages in your industry
  • Understand and manage the data lifecycle
  • Assemble a skilled data strategy team
  • Create new value from your data assets

Program Topics

Each module in this two-month program is designed to help you create a high-level data strategy based on insights from the faculty’s years of experience developing data strategies at dozens of organizations.

Module 1:

Introduction to Data Strategy

Apply a value creation framework with four perspectives to generate insights from data and learn to build data-driven products at scale to execute your data strategy.

Module 2:

Developing a Data Strategy

Learn a practical three-step methodology of contextualization, ideation, and prescription to develop a successful data strategy.

Module 3:

Data Management

Identify frameworks for data architecture, data storage, and data operations; assess the data life cycle; and explore the practical uses of three important categories of data: metadata, reference data, and master data.

Module 4:

Data Governance, Quality, and Security

Assess how data governance ensures that data stays reliable and secure; develop an effective approach to data security; and understand the best practices to comply with privacy regulations, such as GDPR, HIPAA and CCPA.

Module 5:

Data Processes and Technology

Organize data technologies into four categories: data generation and acquisition; data integration and management; data analysis; and data operationalization. Identify the technologies and applications for each step of your data process.

Module 6:

Data Organization and Culture

Gain a high-level view of how to build a culture to enable data-driven decision making in your organization; formally structure your organization to create value from your data; and evaluate the importance of roles such as chief data officer.

Module 7:

Data at the Leading Edge

Look to the future of data, discovering what’s possible in data science, AI, and different analytic approaches that can inform your business decisions and automate processes in ways never before possible, including descriptive and prescriptive modeling.

Module 1:

Introduction to Data Strategy

Apply a value creation framework with four perspectives to generate insights from data and learn to build data-driven products at scale to execute your data strategy.

Module 5:

Data Processes and Technology

Organize data technologies into four categories: data generation and acquisition; data integration and management; data analysis; and data operationalization. Identify the technologies and applications for each step of your data process.

Module 2:

Developing a Data Strategy

Learn a practical three-step methodology of contextualization, ideation, and prescription to develop a successful data strategy.

Module 6:

Data Organization and Culture

Gain a high-level view of how to build a culture to enable data-driven decision making in your organization; formally structure your organization to create value from your data; and evaluate the importance of roles such as chief data officer.

Module 3:

Data Management

Identify frameworks for data architecture, data storage, and data operations; assess the data life cycle; and explore the practical uses of three important categories of data: metadata, reference data, and master data.

Module 7:

Data at the Leading Edge

Look to the future of data, discovering what’s possible in data science, AI, and different analytic approaches that can inform your business decisions and automate processes in ways never before possible, including descriptive and prescriptive modeling.

Module 4:

Data Governance, Quality, and Security

Assess how data governance ensures that data stays reliable and secure; develop an effective approach to data security; and understand the best practices to comply with privacy regulations, such as GDPR, HIPAA and CCPA.

Capstone Project: Create a plan for developing and implementing a comprehensive data strategy in your organization, applying the frameworks, methodologies, and tools you will learn in this program.

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Who Should Attend?

Designed for technology leaders, IT managers, and data managers who want to develop data strategies that align with their organizations’ business goals, this program will be particularly beneficial for those in the following roles:

  • Senior leaders in technology seeking to develop and implement sound data strategies to create value and drive business gains through data.
  • Data managers, entrepreneurs, IT managers, and IT consultants seeking to identify and implement best practices in their data projects, and think strategically about building data-driven products at scale.

This program is also relevant for entrepreneurs and consultants, who are seeking to provide comprehensive data solutions to their own or their clients’ enterprises.

Program Experience

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Video sessions

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Live webinars

Icon signifying live office hours

Live office hours

Icon signifying interviews with guest experts

Interviews with guest experts

Icon signifying application exercises

Application exercises

Icon signifying capstone project

Capstone project

Icon signifying moderated discussion boards

Moderated discussion boards

Icon signifying knowledge checks

Knowledge checks

Icon signifying personalized and peer-review feedback

Personalized and peer-review feedback

Icon signifying industry use cases

Industry use cases

Icon signifying polls

Polls

Icon signifying prereadings

Prereadings

Icon signifying try-it activities

Try-it activities

Icon signifying crowd-sourced activities

Crowd-sourced activities

Icon signifying demonstrations

Demonstrations

Icon signifying case studies

Case Studies

Icon signifying reflections

Reflections

Case Studies

Real-world examples can help you fine-tune your organization’s data strategy. Learn how top global brands create positive results from data management, data technology, and strategic methodologies.

Image of a mall to represent the Majid Al Futtaim group case study.

Majid Al Futtaim

Explore the analytics-driven transformation of this lifestyle conglomerate in the Middle East and North Africa, and how it used data governance and a test-and-learn culture to mitigate the effects of the pandemic, open new sources of growth, and generate customer value.

Image of a laptop and e-commerce activity to represent the case study on Target.

Target

Discover how this major retailer overcame technological and organizational challenges to expand its e-commerce arm, driving sales and winning customers on its path to becoming a data science organization.

Samsung

As the world embraces "smart" everyday objects, global consumer electronics giant Samsung offers insights into how it is navigating the risks and opportunities of the Internet of Things.

Freshippo

Learn how Alibaba’s high-tech, high-growth supermarket chain Freshippo uses big data and emerging technologies such as 5G to innovate a new omnichannel business model.

Program Faculty

Faculty Member Richard Huntsinger

Richard Huntsinger

Professional Faculty in Operations & IT Management, UC Berkeley Haas School of Business

Professor, Silicon Valley entrepreneur, Fortune 500 operations executive, and management consultant, Richard Huntsinger has broad international experience leading programs and projects in operational excellence... More info

Faculty Member Girish Venkatachaliah

Girish Venkatachaliah

Chief Technology Officer, agilon health

With deep experience in developing data strategy in healthcare and other industries, Girish Venkatachaliah has spent two decades in a variety of leadership roles in data and AI, including a role as chief technology and product officer for Decision Resources Group... More info

Thomas Lee

Associate Adjunct Professor in Operations & IT Management, UC Berkeley Haas School of Business

Thomas Lee is a research scientist and associate adjunct professor in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teaches and conducts research... More info

Guest Speakers

Faculty Member Jonathan Ballon

Jonathan Ballon

Chief Digital Officer, Electric Last Mile Solutions

A veteran deep tech executive and recognized thought leader on Industrial IoT, Ballon brings more than 25 years of experience driving transformation at global technology companies. He is currently responsible for the overall digital technology strategy at Electric Last Mile Solutions. He was most recently VP & GM of Intel’s Internet of Things Group, where he pioneered AI and deep learning hardware and software solutions and oversaw a global, multi-billion-dollar P&L. Earlier, Ballon was Co-Founder, Chief Operating Officer and Chief Strategy Officer of GE Digital, GE’s global software and analytics group. At GE, he launched the company’s first cloud-based software and infrastructure platform, Predix, and scaled the organization to support GE’s multi-billion-dollar software & services business. He previously spent more than a decade at Cisco Systems, ultimately serving as Corporate Vice President leading the Office of Strategy and Planning across the fastest growth areas of the business.

Faculty Member Philip Kim

Philip Kim

Chief Data and Analytics Officer, Public Storage

Philip Kim is Chief Data and Analytics Officer of Public Storage, leading the analytics strategy that enables the use of data as a competitive advantage, leading a group of data scientists and data engineers that work on optimizing and developing algorithms to advance the business. He brings over 25 years of leadership and analytics experience and was most recently at Under Armour, where he established and led the global analytics function for six years. Previously, Mr. Kim served critical transformation roles in companies that include Amazon, Alcatel Lucent, and General Electric. During his tenures, he established global teams that built and delivered analytic capabilities to grow revenue, optimize operational efficiency, and expand profit margins. Mr. Kim holds MBAs from Columbia University and the University of California, Berkeley and a Bachelor of Science in Business from Wright State University.

Faculty Member Karthik Suri

Karthik Suri

Chief Digital Officer, Invitae

Karthik leads Invitae’s Data and Digital platform strategy, delivery, GTM, security, and operations. He also has responsibilities in Information Security and Information Technology to drive cyber security and productivity across the organization. Previously, Karthik served as chief operating officer at GE Digital and COO for GE’s Industrial IOT & Data Platform. In addition, he has held leadership roles in platform technology companies including PayPal, eBay, Magento, Yahoo!, and Barclays following his early career at GE. In addition, Karthik serves on the Steering Committee of the World Economic Forum’s Digital Platform & Ecosystems group and also on the board of directors for Junior Achievement of Northern California. He holds a Bachelor’s in Mechanical Engineering and a Master's in Chemistry from BITS, Pilani, India; a Master's in Industrial & Systems Engineering from The Ohio State University; and a dual MBA from Columbia Business School and University of California, Berkeley, Haas School of Business.

Faculty Member Johannes Scholtes

Johannes Scholtes

Chief Strategy Officer & Chairman, ZyLab; Professor in Text-Mining and AI, Maastricht University

Johannes Scholtes holds the extraordinary Chair in Text Mining from the Department of Data Science at the Department of Science and Engineering of the University of Maastricht. From 1987 Scholtes has been at ZyLAB, starting as President & CEO and since 2009 as Chairman and leader of the Data Science team. He has been involved in deploying in-house e-discovery software with organizations such as the UN War Crimes Tribunals, the FBI-ENRON investigations, the EOP (White House), European Commission DG OLAF (anti-fraud), Akzo-Nobel, ING Bank, and many other organizations worldwide. Earlier, Scholtes was lieutenant in the intelligence department of the Royal Dutch Navy. Scholtes holds a M.Sc. degree in Computer Science from Delft University of Technology and a Ph.D. in Computational Linguistics from the University of Amsterdam. He holds 9 patents in text-mining and machine learning.

Faculty Member Sham Chotai

Sham Chotai

Chief Digital Officer, New Context

In a career that spans over 25 years, Sham is a seasoned entrepreneur and innovator who is passionate about bringing technology solutions to market that deliver tangible outcomes. Alongside his role with New Context to construct and execute Digital Transformation and Industry 4.0 strategies, Sham advises large and small firms on digital transformation driven by big data, analytics, and AI. Previously, Sham served as Barrick’s Chief Digital Officer—a role designed to drive forward the mining company's transformation into a digital enterprise. Sham joined Barrick from GE, where he served as Chief Technology Officer and Head of Software for the company’s Power & Water and Transportation divisions. Prior to GE, he was Vice President of Cloud Computing for Hewlett-Packard. Mr. Chotai also led the development of a patented predictive analytics platform for the pharmaceutical and biotech industries at DecisionView Software, a company he co-founded.

Faculty Member Ralph Aceves

Ralph Aceves

Chief Executive Officer and Co-Founder, HackerStrike

Ralph Aceves is the Co-Founder and CEO at HackerStrike, leading the development of an AI-based technology to stop ransomware and provide autonomous self-healing across all devices on the network. Prior to HackerStrike, he was the Founder and CEO at Ovalpath Corporation, where he developed a mobile workforce management system to increase field staff efficiency. The company was acquired by Curtiss-Wright Corporation in 2013. Previously, Ralph was the President and CEO at Vianeta Communications, Chief Operating Officer at Levient Corporation, Vice President of World Wide Operations and CIO at Informatica, and Vice President of Financial Operations at Addison-Wesley. Ralph holds an MBA from Golden Gate University, and a BSc from San Jose State University.

Faculty Member Matthew Howard

Matthew Howard

Managing Partner, Norwest Venture Partners

Matt brings over 30 years of experience in marketing, product management, engineering, business development, and sales in a wide range of technologies to Norwest Venture Partners. He focuses his efforts on mobile, security, rich media, cloud-based services/applications, and infrastructure-related sectors, and has appeared on the Forbes Midas List as a top 100 investor for three years and was recently recognized by Business Insider as one of the “19 Best Enterprise Tech Venture Capitalists.” He was also featured on AlwaysOn’s list of “Power Players in the Cloud.” Previously, Matt was an early employee of Cisco, where he established Cisco’s security and VPN strategy, situated Cisco as the leading firewall appliance manufacturer, and launched the first load-balancing product. In addition, Matt has held various positions at Vertical Communications, Digital Equipment Corporation, BDM International, and Bolt, Beranek and Newman (BBN) Communications Corporation.

Path to Alumni Benefits

Enrolling in the Data Strategy program can become your first step toward pursuing the Certificate of Business Excellence. A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
Learn more about the program and associated alumni benefits here.

Networking and events

  • Join local alumni chapters or clubs in your region
  • Participate in the annual Berkeley Haas Alumni Conference
  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Berkeley resources

  • Activate an @haas.executivealumni.berkeley.edu email forwarding address
  • Enjoy a 30% discount on eligible programs after completion of your COBE program
  • Public visitor access to select campus libraries and university database services

News and communication

  • A one year complimentary digital subscription to California Management Review
  • Berkeley Haas Alumni newsletter
  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers
  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits subject to change.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.

Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE).
Learn more on how it works here.

Download Brochure

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Example image of UC Berkeley Certificate of Business Excellence

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university and enjoy the flexibility of completing the program in up to three years.

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Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.
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FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

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Flexible payment options available. Learn more.