Data Strategy: Leveraging Data as a Competitive Advantage

Implement a data-driven roadmap to drive business value

Inquiring For
Work Experience

Key Takeaways

Guided by faculty experts and industry best practices, you will learn how successful organizations use data as an organizational asset. By the end of the program, you will be prepared to develop your own data strategy by accomplishing the following:

  • Apply frameworks and methodologies for harnessing data to create value

  • Build a data-focused roadmap to gain competitive advantages in your industry

  • Understand and manage the data lifecycle

  • Assemble a skilled data strategy team

  • Create new value from your data assets

Program Topics

Each module in this two-month program is designed to help you create a high-level data strategy based on insights from the faculty’s years of experience developing data strategies at dozens of organizations.

Capstone Project

Throughout the program, you will work on a capstone project that allows you to apply the frameworks and tools you have learned to a real-world challenge that your organization is currently facing. This hands-on experience is an opportunity for you to create a plan for developing and implementing a comprehensive data strategy in your organization. As part of the project, you will:

  • Understand the context of your organization's data and define the use case for your data strategy

  • Manage and govern your data and generate insights from it

  • Select the right technology and leverage data science and analytics

  • Create strategies toward building a data-driven culture

At the end of the capstone project, you will produce a portfolio piece that you can use to showcase your skills to potential employers.

Who Should Attend?

The program is ideal for technology leaders, professionals and consultants who are seeking to:

  • Set organizational strategy or shape business decision-making based on data insights

  • Identify and implement best practices in their data projects and think strategically about building data-driven products at scale

  • Provide comprehensive data solutions to their own or their clients’ enterprises

  • Make a career pivot into data strategy

Program Experience

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Video sessions

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Live webinars

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Live office hours

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Interviews with guest experts

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Application exercises

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Moderated discussion boards

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Knowledge checks

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Personalized and peer-review feedback

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Industry use cases

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Try-it activities

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Crowd-sourced activities

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Case Studies

Real-world examples can help you fine-tune your organization’s data strategy. Learn how top global brands create positive results from data management, data technology, and strategic methodologies.

Majid Al Futtaim

Explore the analytics-driven transformation of lifestyle conglomerate in the Middle East and North Africa, and how it used data governance and a test-and-learn methodology to mitigate the effects of the pandemic, open new sources of growth, and generate customer value.

IBM Watson

Discover how IBM Watson navigates the promise of new AI technologies while facing the reality of a healthcare market with demanding requirements for usable products.


Learn how this Peruvian insurance company scaled up AI across the enterprise, overcoming numerous organizational and cultural challenges, institutionalizing changes, and creating new business models.


Learn how ShotSpotter, a US data-as-a-service company, combines data, IoT, and AI in a novel service to city governments and law enforcement organizations to address social and business issues while navigating ethical, political, and privacy issues.

Program Faculty


Professional Faculty in Operations & IT Management, UC Berkeley Haas School of Business

Professor, Silicon Valley entrepreneur, Fortune 500 operations executive, and management consultant, Richard Huntsinger has broad international experience leading programs and...

Faculty Member Girish Venkatachaliah

Chief Technology Officer, agilon health

With deep experience in developing data strategy in healthcare and other industries, Girish Venkatachaliah has spent two decades in a variety of leadership roles in data and A...


Associate Adjunct Professor in Operations & IT Management, UC Berkeley Haas School of Business

Thomas Lee is a research scientist and associate adjunct professor in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teache...

Guest Speakers

Faculty Member Jonathan Ballon

Chief Digital Officer, Electric Last Mile Solutions

A veteran deep tech executive and recognized thought leader on Industrial IoT, Ballon brings more than 25 years of experience driving transformation at global technology compa...

Faculty Member Philip Kim

Chief Data and Analytics Officer, Public Storage

Philip Kim is Chief Data and Analytics Officer of Public Storage, leading the analytics strategy that enables the use of data as a competitive advantage, leading a group of da...

Faculty Member Karthik Suri

Chief Digital Officer, Invitae

Karthik leads Invitae’s Data and Digital platform strategy, delivery, GTM, security, and operations. He also has responsibilities in Information Security and Information Techn...

alt="Faculty Member Johannes Scholtes"

Chief Strategy Officer & Chairman, ZyLab; Professor in Text-Mining and AI, Maastricht University

Johannes Scholtes holds the extraordinary Chair in Text Mining from the Department of Data Science at the Department of Science and Engineering of the University of Maastricht...

Faculty Member Sham Chotai

Chief Digital Officer, New Context

In a career that spans over 25 years, Sham is a seasoned entrepreneur and innovator who is passionate about bringing technology solutions to market that deliver tangible outco...

Faculty Member Ralph Aceves

Chief Executive Officer and Co-Founder, HackerStrike

Ralph Aceves is the Co-Founder and CEO at HackerStrike, leading the development of an AI-based technology to stop ransomware and provide autonomous self-healing across all dev...

Faculty Member Matthew Howard

Managing Partner, Norwest Venture Partners

Matt brings over 30 years of experience in marketing, product management, engineering, business development, and sales in a wide range of technologies to Norwest Venture Partn...

Path to Alumni Benefits

Enrolling in the Data Strategy: Leveraging Data as a Competitive Advantage program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
Learn more about the program and associated alumni benefits here.

Networking and events
  • Join local alumni chapters or clubs in your region

  • Participate in the annual Berkeley Haas Alumni Conference

  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Exclusive Berkeley Resources
  • Activate an email forwarding address

  • 15% discount on the list price of future eligible Berkeley Executive Education programs.

  • 30% discount on the list price of future eligible programs after completion of your Certificate of Business Excellence.

  • Public visitor access to select campus libraries and university database services

News and communication
  • A one year complimentary digital subscription to California Management Review

  • Berkeley Haas Alumni newsletter

  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers

  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits subject to change.



Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.

Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE). Learn more on how it works here.

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Example image of UC Berkeley Certificate of Business Excellence

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university and enjoy the flexibility of completing the program in up to three years.

Learn more


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options are available.

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