Data Strategy: Leveraging Data as a Competitive Advantage
Implement a data-driven roadmap to drive business value
Key Takeaways
Guided by faculty experts and industry best practices, you will learn how successful organizations use data as an organizational asset. By the end of the program, you will be prepared to develop your own data strategy by accomplishing the following:
Apply frameworks and methodologies for harnessing data to create value
Build a data-focused roadmap to gain competitive advantages in your industry
Understand and manage the data lifecycle
Assemble a skilled data strategy team
Create new value from your data assets
Program Topics
Each module in this two-month program is designed to help you create a high-level data strategy based on insights from the faculty’s years of experience developing data strategies at dozens of organizations.
Capstone Project
Throughout the program, you will work on a capstone project that allows you to apply the frameworks and tools you have learned to a real-world challenge that your organization is currently facing. This hands-on experience is an opportunity for you to create a plan for developing and implementing a comprehensive data strategy in your organization. As part of the project, you will:
Understand the context of your organization's data and define the use case for your data strategy
Manage and govern your data and generate insights from it
Select the right technology and leverage data science and analytics
Create strategies toward building a data-driven culture
At the end of the capstone project, you will produce a portfolio piece that you can use to showcase your skills to potential employers.
Who Should Attend?
The program is ideal for technology leaders, professionals and consultants who are seeking to:
Set organizational strategy or shape business decision-making based on data insights
Identify and implement best practices in their data projects and think strategically about building data-driven products at scale
Provide comprehensive data solutions to their own or their clients’ enterprises
Make a career pivot into data strategy
Program Experience
Video sessions
Live webinars
Live office hours
Interviews with guest experts
Application exercises
Moderated discussion boards
Knowledge checks
Personalized and peer-review feedback
Industry use cases
Polls
Prereadings
Try-it activities
Crowd-sourced activities
Demonstrations
Reflections
Case Studies
Real-world examples can help you fine-tune your organization’s data strategy. Learn how top global brands create positive results from data management, data technology, and strategic methodologies.
Majid Al Futtaim
Explore the analytics-driven transformation of lifestyle conglomerate in the Middle East and North Africa, and how it used data governance and a test-and-learn methodology to mitigate the effects of the pandemic, open new sources of growth, and generate customer value.
IBM Watson
Discover how IBM Watson navigates the promise of new AI technologies while facing the reality of a healthcare market with demanding requirements for usable products.
RIMAC
Learn how this Peruvian insurance company scaled up AI across the enterprise, overcoming numerous organizational and cultural challenges, institutionalizing changes, and creating new business models.
ShotSpotter
Learn how ShotSpotter, a US data-as-a-service company, combines data, IoT, and AI in a novel service to city governments and law enforcement organizations to address social and business issues while navigating ethical, political, and privacy issues.
Program Faculty
Professional Faculty in Operations & IT Management, UC Berkeley Haas School of Business
Professor, Silicon Valley entrepreneur, Fortune 500 operations executive, and management consultant, Richard Huntsinger has broad international experience leading programs and...
Chief Technology Officer, agilon health
With deep experience in developing data strategy in healthcare and other industries, Girish Venkatachaliah has spent two decades in a variety of leadership roles in data and A...
Associate Adjunct Professor in Operations & IT Management, UC Berkeley Haas School of Business
Thomas Lee is a research scientist and associate adjunct professor in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teache...
Guest Speakers
Chief Digital Officer, Electric Last Mile Solutions
A veteran deep tech executive and recognized thought leader on Industrial IoT, Ballon brings more than 25 years of experience driving transformation at global technology compa...
Chief Data and Analytics Officer, Public Storage
Philip Kim is Chief Data and Analytics Officer of Public Storage, leading the analytics strategy that enables the use of data as a competitive advantage, leading a group of da...
Chief Digital Officer, Invitae
Karthik leads Invitae’s Data and Digital platform strategy, delivery, GTM, security, and operations. He also has responsibilities in Information Security and Information Techn...
Chief Strategy Officer & Chairman, ZyLab; Professor in Text-Mining and AI, Maastricht University
Johannes Scholtes holds the extraordinary Chair in Text Mining from the Department of Data Science at the Department of Science and Engineering of the University of Maastricht...
Chief Digital Officer, New Context
In a career that spans over 25 years, Sham is a seasoned entrepreneur and innovator who is passionate about bringing technology solutions to market that deliver tangible outco...
Chief Executive Officer and Co-Founder, HackerStrike
Ralph Aceves is the Co-Founder and CEO at HackerStrike, leading the development of an AI-based technology to stop ransomware and provide autonomous self-healing across all dev...
Managing Partner, Norwest Venture Partners
Matt brings over 30 years of experience in marketing, product management, engineering, business development, and sales in a wide range of technologies to Norwest Venture Partn...
Certificate
Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.
Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE).
Learn more about how it works.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
This program counts toward a Certificate of Business Excellence
Curriculum Days: Two days
Pillar(s): Strategy & Management
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university and enjoy the flexibility of completing the program in up to three years.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options are available.
Starts On