Data Science: Bridging Principles and Practice

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Enrolling in this program is the first step in your journey to alumni benefits.

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Set Yourself Apart with Data Science

Don’t let a data-driven organization overtake you. Become a data organization too. No matter the industry, every organization must be in the data business.

According to NewVantage Partners’ 2021 survey of senior executives, 96% said AI and big data had produced successful business outcomes, up more than 25% over the previous year. Still, only 41% say they are competing on analytics, and fewer than a quarter say their organizations have built a data-driven culture. The challenge to realizing the potential of big data lies not in the technology itself, but rather in the transformation of teams, culture, and processes.

In this program, prepare to dive right into that transformation by getting dirty in the data. Data Science: Bridging Principles and Practice provides a foundational understanding of what data science and analytics is all about. By the end of this program, you will be able to work effectively with data teams to drive successful outcomes for your organization.

Key Takeaways

In this program, you will be introduced to the basics of statistics and analytics in order to build a foundation in data science. You will acquaint yourself with the tools of analytics, explore the business applications of data concepts and tools, and develop the language and skills to work effectively with your data team. By the end of the program, you will be prepared to do the following:

  • Adopt a data-driven mindset, ask the right questions, turn data into business insights, and identify the best methods to answer questions.

  • Learn to communicate and interpret data, master data presentation methods, communicate with data scientists, and interpret data effectively.

  • Create a data-driven culture, use technology and processes to drive a cultural shift where data is leveraged for strategy, decision making, and execution.

Who is This Program For?

This program is for mid-career managers who want to upskill, C-suite professionals that make impactful organizational decisions, and executives who want to develop their career in a fast-growing field.

  • Product Managers, Product managers, project managers, marketing managers, and others in managerial positions who are integral to the decision-making process and want to get deeper actionable insights for their work.

  • Directors, CEOs, CTOs, CIOs, vice presidents, presidents, founders, and general managers who are involved in making systematic data-driven decisions and would like to strengthen the application of data science in their organizations.

  • Executives who want an introduction to Data Science and want to gain more experience in data analysis.

Preparing for Data Science Literacy

While there are no formal prerequisites such as coding knowledge, having an aptitude for quantitative concepts is important. As pre-term work and in week 1, there will be a review of basic mathematical and statistical concepts such as mean, standard deviation, graphs, histograms, and linear and logarithmic functions. In addition, there will be a weekly 'prep session' to introduce key concepts from the next module that participants may want a refresher on. To gain true literacy in data science, be prepared to get dirty in the data and embrace some math and stats. We'll fully support you along the way.

Program Modules

In just two months, the Marketing Analytics program will show you how to leverage the power of data to gain a competitive advantage.

Note: In order to help you explore some of the hands-on techniques that lead directly to making better data-driven decisions, there will be two weeklong learning labs that provide an opportunity to dig deeper into the data. This extends the program to a total of 10 weeks.

Your Learning Journey

During this ten-week online journey, you’ll connect directly with UC Berkeley Executive Education's faculty, industry leaders and peers from every corner of the globe. Taking a rigorous, hands-on approach, you’ll analyze data sets using Jupyter Notebook, an interactive open-source platform we will use for computational analysis. While the curriculum is pre-determined, this is an agile learning experience and there may be dynamic opportunities that present themselves based on real-world happenings.

  • Interviews with industry experts who are driven by data, from leading companies including Google, the Oakland A's, Uber and more

  • Live weekly 'prep sessions' to introduce any technical concepts for next module, weekly office hours and live assignment reviews

  • Live webinars with UC Berkeley Executive Education faculty including Q&A

  • Two week-long learning labs to focus on hands-on assignments and dig deeper into the data

  • Application exercises using Python in Jupyter Notebook to visualize and analyze data (graded as complete or incomplete)

  • Moderated discussion boards

Company Examples

UC Berkeley Executive Education’s faculty members have built strong relationships with industry, including many of the top organizations in and around Silicon Valley. The program's content is either inspired by or directly derived from research and applications from companies that include:

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.

Learning Across Industries

Since every company is a data company and every organization can benefit from improving its data literacy, we will explore examples from a range of industries, including:

Fintech/Financial Svs.

Healthcare

Information Technology

Manufacturing

Retail

What Participants Say

It was the right level of difficulty and fun to learn some basic Python.
Moritz Marti
Senior Consultant Digital & Business Transformation, Campana & Schott, New York City
The notebooks were great because they were practical.
Melanie Somiah
Senior Manager, Deloitte, Canada
The examples and exercises helped me put theory and practice together in a fun way.
Angel Camacho
Director of Product Marketing, Aerospike, California
The math is the core for data science and gives the proper understanding of the mechanics.
Marco Evangelista
Key Account Director, Oracle, Brazil
It offered a simple transition into coding for a novice.
Chris Campbell
Medical Science Liaison at Eisai US, Chicago
I really enjoyed the mix of media, from lectures to videos to notebooks – a nice way to blend the learning.
Robert Fox
CTO, HG Insights, California
The Jupyter Notebook assignments and problem sets were great – nothing like getting your hands dirty, translating lectures into action.
Jerry Yen
CEO & Cofounder, Advice Analytics, California
Easy to follow for a statistics/Python novice.
Natalie Duffy
Strategic Workforce Planning Manager, Nissan Motor Corp., UAE
I was looking for a data science class designed for business people, focused more on the real world. And this course delivered exactly what I was looking for.
Sarah Wang
Senior Product Manager, iRobot, Boston

Program Faculty

Joshua Goldberg

Adjunct Lecturer, NYU Tandon School of Engineering

Joshua Goldberg is a planner, developer, installer, and overseer of interactive and creative display projects and consumer applications for corporations, brands, museums, arti...

SHACHAR KARIV

Benjamin N. Ward Professor of Economics, Berkeley Haas

Former Chair of the Department of Economics and Faculty Director of the Experimental Social Science Lab (Xlab), Prof. Kariv is an expert in behavioral and experimental economi...

Path to Alumni Benefits

Enrolling in the Data Science (Online) program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

Learn more about the program and associated alumni benefits here.

Networking and events

  • Join local alumni chapters or clubs in your region

  • Participate in the annual Berkeley Haas Alumni Conference

  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Exclusive Berkeley Resources

  • Activate an @haas.executivealumni.berkeley.edu email forwarding address

  • 15% discount on the list price of future eligible Berkeley Executive Education programs.

  • 30% discount on the list price of future eligible programs after completion of your Certificate of Business Excellence.

  • Public visitor access to select campus libraries and university database services

News and communication

  • A one year complimentary digital subscription to

    California Management Review

  • Berkeley Haas Alumni newsletter

  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers

  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits are subject to change. The discounts mentioned may not be combined with other promotions or special offers.

Certificate

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence. Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE).

Learn more on how it works here.

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

Learn more

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options are available.

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