Business Analytics for Leaders : From Data to Decisions

Business growth through analytical decision-making

Enrolling in this program is the first step in your journey to alumni benefits.

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Key Takeaways

This program will position you to:

Gain competitive advantages by capturing data-enabled business opportunities
Create data-based decision-making models across your organization
Leverage data and experimentation to drive innovation
Better evaluate business analytics approaches and strategies
Develop a virtuous cycle built on user engagement, data collection, algorithm design, prediction, and improvement
Drive business decisions through practical application of an AI-centric operating model

Who is This Program For?

Businesses are using analytics to increase efficiency, improve customer service, and identify risks and opportunities across all sectors. This program is designed for business professionals who recognize this growing trend and want to use data and analytics techniques to guide strategy at the top levels of their organizations. (No previous coding or advanced analytics experience is necessary.) Business Analytics for Leaders: From Data to Decisions program could be particularly beneficial for those in the following roles:

Mid- to Senior-level Managers

Senior Executives and Business Heads

Consultants

Data Analytics and Technology Professionals

Program Topics

Over the course of two months, you will incrementally build your analytics acumen to better equip you for a rapidly evolving, data-centric world.

Module 1: Introduction to Business Analytics and AI

Module 2: Descriptive Analytics: Accessing, Transforming, and Visualizing Data

Module 3: Predictive Analytics: Supervised Learning for Business (Part 1)

Module 4: Predictive Analytics: Supervised Learning for Business (Part 2)

Module 5: Descriptive Analytics: Unsupervised Learning for Business

Module 6: Prescriptive Analytics: Reinforcement Learning for Business

Module 7: Prescriptive Analytics: Experimentation

Module 8: The Future of Big Data and AI

Capstone Project

Case Studies

To get a clearer understanding of how business analytics actually works in the real world, you will examine several case studies involving these prominent companies:

LendingClub

Explore how LendingClub used supervised learning (or predictive analytics) to predict whether borrowers will repay or default on their loans.

eBay

Discover how eBay used prescriptive analytics and experimentation to make strategic decisions for feature implementation.

Osaro

Explore how Osaro leveraged deep reinforcement learning to enable automation and transform the warehouse market.

Ant Group

Learn how Ant Group built an AI-centric operating model based on analytic approaches to achieve scale, scope, and innovation.

Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.

Program Faculty

FREDERICO FINAN

Professor, UC Berkeley’s Department of Economics and Haas School of Business

An expert in applied microeconomics, Prof. Finan teaches graduate courses in data analytics in Haas’ Executive MBA Programs. His research uses data analytics to explore the in...

DEMIAN POUZO

Associate Professor, Department of Economics, UC Berkeley

An expert in applied microeconomics, Prof. Finan teaches graduate courses in data analytics in Haas’ Executive MBA Programs. His research uses data analytics to explore the in...

Path to Alumni Benefits

Enrolling in the Business Analytics for Leaders : From Data to Decisions program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

Learn more about the program and associated alumni benefits here.

Networking and events

Join local alumni chapters or clubs in your region
Participate in the annual Berkeley Haas Alumni Conference
Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Exclusive Berkeley resources

Activate an @haas.executivealumni.berkeley.edu email forwarding address
15% discount on the list price of future eligible Berkeley Executive Education programs.
30% discount on the list price of future eligible programs after completion of your Certificate of Business Excellence.
Public visitor access to select campus libraries and university database services

News and communication

A one year complimentary digital subscription to

California Management Review
Berkeley Haas Alumni newsletter
Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers
Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits subject to change.

Testimonials

The concrete examples provided excellent context to concepts that I've previously understood, but have struggled to find the best ways to focus on, and the best methods in which I can apply them.

Craig Price

Senior Software Test Engineer, The Pokémon Company International

I liked the hands on work and the option to go deeper with the material if you choose. The variety between practice, discussion, live elements, and lectures kept it interesting.

Emily Royalty

Financial Specialist, The Boeing Company

The breadth of content is of great value. I also appreciate the professors' ability to simplify content. A mix of videos, zoom meetings and reading material made the program interesting. The program s...

Mandeep Bains

Manager, Continuous Improvement, City of Richmond

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.

Successful completion of this program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE).

Learn more on how it works here.

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Entrepreneurship & Innovation / Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

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FAQs

The Program

The Learning Experience

Certification

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Payment Process

Refund Policy

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options are available.

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