Artificial Intelligence: Business Strategies and Applications

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Course Date

STARTS ON

March 28, 2024

Course Duration

DURATION

2 months, online
4—6 hours per week

Course Fee

PROGRAM FEE

US$2,800 US$2,688 and get US$280 off with a referral

Course Information Flexible payment available
Course Fee

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Application Details

program fee

US$2,800 US$2,688

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How Is AI Transforming Business?

In 2022, the global artificial intelligence (AI) market was valued at US$136.55 billion. According to Bloomberg, generative AI is anticipated to become a US$1.3 trillion market by 2032. A recent survey by New Vantage Partners found that 91.7 percent of top organizations are investing in AI activities, and 54 percent of organizations using AI reported cost savings and efficiencies in a study by IBM. With advancements in machine learning, automation, and natural language processing, AI is revolutionizing traditional business models in unprecedented ways and is poised to drive a new wave of innovation and evolution across industries. AI offers a vast array of capabilities with virtually limitless potential, including automating repetitive tasks, providing predictive insights, enabling personalized customer experiences, optimizing supply chain management, and improving risk assessment. As AI continues to transform every aspect of modern business, organizations that embrace it will be empowered to unlock new opportunities, achieve operational efficiencies, and drive sustainable growth, gaining a competitive advantage.

In this program, you will:

  • Learn AI’s current capabilities and applications - and its future potential
  • Learn how to leverage generative AI models and simulations for prediction
  • Learn how to organize and manage successful AI application projects
  • Grasp the technical aspects of AI well enough to communicate effectively with technical teams and colleagues
  • Learn how to avoid pitfalls associated with these new technologies
  • Build your leadership credibility by obtaining a certificate of completion from UC Berkeley Executive Education

Who Is This Program For?

  • Senior leaders including C-suite executives overseeing the integration of AI into their organizations business strategy
  • Senior managers and executives involved in managing teams and AI-driven projects
  • Functional business heads interested in exploring AI opportunities across business functions
  • Mid-career professionals looking to bolster their career opportunities through new technologies
  • Data scientists and analysts involved in research for business intelligence or data analytics where AI may be useful
  • Professionals eager to upskill and advance in their careers with the recent advancement in applications of AI in business

Program Topics

This program helps introduce the basic applications of AI to those in business. While participants learn about AI’s current capabilities and potential, they also gain deeper knowledge about the reach of automation, machine learning, and robotics.

Module 1:

Introduction - AI and Business

Gain a high-level overview of technologies, including capabilities and limitations, while understanding AI, its methods, and its business applications.

Module 2:

Machine Learning Basics

Learn about supervised and unsupervised learning and the importance of data and obtaining and managing it for machine learning.

Module 3:

Neural Networks and Deep Learning

Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.

Module 4:

Key Applications: Computer Vision and Natural Language Processing

Learn about the ways machines see and talk computer vision, natural language processing, and generative AI as well as recent developments, such as GANs and RNNs.

Module 5:

Robotics

Grasp what traditional robotic automation can and cannot do and the new wave of AI-driven automation, such as robots with eyes and robots that can adapt.

Module 6:

AI Strategy

Recognize the implications of AI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Module 7:

AI and Organizations: Building Your AI Team

Discover how to embed AI in your organization and the challenges of organizational transformation.

Module 8:

The Future of AI in Business

Identify what new problems AI can help solve, how it will continue to transform businesses, and how you can prepare for the future of AI.

Module 1:

Introduction - AI and Business

Gain a high-level overview of technologies, including capabilities and limitations, while understanding AI, its methods, and its business applications.

Module 5:

Robotics

Grasp what traditional robotic automation can and cannot do and the new wave of AI-driven automation, such as robots with eyes and robots that can adapt.

Module 2:

Machine Learning Basics

Learn about supervised and unsupervised learning and the importance of data and obtaining and managing it for machine learning.

Module 6:

AI Strategy

Recognize the implications of AI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Module 3:

Neural Networks and Deep Learning

Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.

Module 7:

AI and Organizations: Building Your AI Team

Discover how to embed AI in your organization and the challenges of organizational transformation.

Module 4:

Key Applications: Computer Vision and Natural Language Processing

Learn about the ways machines see and talk computer vision, natural language processing, and generative AI as well as recent developments, such as GANs and RNNs.

Module 8:

The Future of AI in Business

Identify what new problems AI can help solve, how it will continue to transform businesses, and how you can prepare for the future of AI.

Note: module topics are subject to change.

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Live Sessions

The program includes four live sessions that cover the most recent trends in AI and its future applications. Each session is led by renowned faculty. These sessions will be recorded and made available for later viewing.*

Live Session 1: The Business of AI Today
Understand the latest business applications of AI, such as natural language processing (e.g., ChatGPT), the generative AI landscape, and language models.

Live Session 2: Generative AI Models and Simulation for Prediction
Discuss simulation and prediction as a lens for understanding generative models based on transformers and physics-based models.

Live Session 3: AI and Organizations — Building Your AI Team
Understand how the tools of AI and machine learning can enable the assessment of different facets of organizational culture and discuss technology-enabled approaches for shifting it in ways that support performance.

Live Session 4: The Future of AI in Business
Examine recent trends and interesting research in the field of AI, including algorithmic bias and how to correct it.

Note: live sessions mentioned here are subject to change.

Capstone Project

Across the eight modules, you will develop and refine an AI project or initiative for your organization. The project culminates in a business case and plan that uses AI to transform at least one aspect of the business. You have the opportunity to put the plan into action after testing its elements throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.

Your Learning Journey

You can expect a hands-on approach that builds a bridge between the engineering and technical aspects of AI and its business applications. Leading faculty from both disciplines teach in the program, bringing their diverse experiences. The program includes live and recorded lectures, case studies, assignments, applied learning opportunities, and interactive discussion groups. The program includes four live teaching sessions, real-world examples, and a capstone project. You will also engage in live faculty sessions that will delve into trending AI topics, such as the business and future of AI, prediction simulations, and building AI teams.

This program requires no engineering or technical experience. As the program progresses, you will learn the basics of AI technologies and how they can be applied to your organization. It is not about becoming a technical expert but rather having a foundational understanding of AI and how it can be positioned to improve efficiency and effectiveness across your organization.

Program Experience

Live teaching sessions to deliver learning in real time

Cross-disciplinary approach through diverse faculty

Real-world applications

Capstone project: AI initiative for your organization

Organizational Examples

In order to deepen your understanding of key concepts and encourage critical thinking, we will examine several "real-world" or "business" examples.

Case Study

Digital transformation has implications for a an organization's strategy. What is an appropriate change management strategy when implementing AI and machine learning? We'll tap Vodafone for insights.

Other case studies covered in this program are Skydio and Zipline, Self-driving cars, and warehouse and factory automation (Covariant).

Participant Testimonials

“The program gives you a clear view on how a business could adopt AI and how to spot opportunities and risks."

— Hector Gonzalez, Customer Engineer

“I really enjoyed interactions with other students, perspectives offered from different angles and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and finally, the most important, clear guidelines and practical examples of applications."

— Romain Jourdan, Senior Director Technical Evangelist

“Getting tactical with how to implement AI/ML into your organization was useful. The program was not just theory based, but gave us, as students, the tools necessary to become engaged in such conversations."

— Dalain Williams, Technical Project Manager

“The Capstone Project and its ability to include all the dimensions involved in a real world scenario was great."

— Naveen Kolla, Manager, Technology Management

“The capstone project was the best part of this program because it made me apply most of what I learnt simultaneously in finding a solution to a business challenge."

— Olabode Opeseitan, Chairman

“The program was thought-provoking in terms of how and why to apply AI. Not too tech orientated but enough to give us a good top level understanding."

— Gerald McGuire, Company Owner

“Superbly organized, informative and succinct."

— Wallace Andrew Pennington, AI/ ML Strategist

“I like the balance between technical and non-technical. For people like me with only a basic understanding, it is a perfect fit."

— Theo Knegtel, CEO

“The ability to take complex science and link it to real world application, business decisions or cases (Vodafone) brought it all to life. It was the real world application which made this worthwhile and 100% applicable."

— Todd Zavodnick, CEO

Program Faculty

Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy, and management philosophy.

Faculty Member SAMEER B. SRIVASTAVA

SAMEER B. SRIVASTAVA

Professor and Harold Furst Chair in Management Philosophy and Values

Sameer B. Srivastava is associate professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also affiliated with UC Berkeley Sociology. His research unpacks the complex interrelationships among the culture of social groups, the cognition of individuals within these groups, and the connections that people forge within and across groups. More info

Faculty Member THOMAS LEE

THOMAS LEE

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teaches and conducts research on information and communication technologies to support innovation and new product development. Specifically, he develops and applies text and data mining methods for processing user-generated content. More info

Faculty Member ZSOLT KATONA

ZSOLT KATONA

Professor of Marketing

Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and the Cheryl and Christian Valentine Associate Professor at the Haas School of Business, University of California, Berkeley. He is an expert in online marketing strategy... More info

Faculty Member PIETER ABBEEL

PIETER ABBEEL

Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)

Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkeley Artificial Intelligence Research (BAIR) lab. He works in machine learning and robotics. In particular his research focuses on making robots learn from people (apprenticeship learning), how to make robots learn through their own trial and error (reinforcement learning)... More info

Faculty Member MATTHEW STEPKA

MATTHEW STEPKA

Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business

Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment firm focused on early stage, artificial intelligence and data science enabled companies. Previously, he served as Vice President, Business Operations / Special Projects (Strategy) at Google, where he led... More info

Path to Alumni Benefits

Enrolling in the Artificial Intelligence: Business Strategies and Applications program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university and enjoy the flexibility of completing the program in up to three years.
Learn more about the program and associated alumni benefits here.

Networking And Events

  • Join local alumni chapters or clubs in your region
  • Participate in the annual Berkeley Haas Alumni Conference
  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Exclusive Berkeley Resources

  • Activate an @haas.executivealumni.berkeley.edu email forwarding address
  • 15percent discount on the list price of future eligible Berkeley Executive Education programs
  • 30percent discount on the list price of future eligible programs after completion of your Certificate of Business Excellence
  • Public visitor access to select campus libraries and university database services

News and Communication

  • A one-year complimentary digital subscription to California Management Review
  • Berkeley Haas Alumni newsletter
  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers
  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits subject to change.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.

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Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Example image of UC Berkeley Certificate of Business Excellence

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Entrepreneurship & Innovation or Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

Learn more

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or schedule a call with one of our academic advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG).

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.


    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.


    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    What is the organizational structure of Berkeley Executive Education?

    UC Berkeley Center for Executive Education, dba Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of UC Berkeley and the Haas School of Business.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email us your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please connect with us via email for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

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Flexible payment options available. Learn more.