Artificial Intelligence: Business Strategies and Applications

Lead AI Initiatives

with Confidence

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Course Date

STARTS ON

November 3, 2021

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Fee

Enrolling in this program is the first step in your journey to alumni benefits.
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Who is This Program For?

  • Senior leaders including C-suite executives overseeing the integration of AI into their organization's business strategy
  • Senior managers and executives involved with managing teams and AI-driven projects
  • Functional business heads interested in exploring AI opportunities across business functions
  • Mid-career professionals looking to bolster their career opportunities through new technologies
  • Data scientists and analysts involved in research for business intelligence or data analytics where AI may be useful
  • Professionals eager to upskill and advance in their career with the recent advancement in applications of AI in business

How is Artificial Intelligence Transforming Business?

In 2016, the global Artificial Intelligence (AI) market grew to $1.4 billion, and by 2025, the global AI market is expected to expand to almost $60 billion, according to TechJury. Artificial Intelligence is transforming the personal and professional lives of people across the world. AI refers to the development of computer systems that can perform tasks usually requiring human intelligence, such as visual perception, speech recognition, and even decision making. These technologies can be applied to a number of undertakings to benefit organizations seeking to improve outcomes and productivity. To compete in this new tech-driven economy, you must understand how game-changing technologies such as AI can benefit the different business functions in your organization.

In this program, you will:

  • Learn AI’s current capabilities and applications—and its future potential
  • Learn how to organize and manage successful AI application projects
  • Grasp the technical aspects of AI well enough to communicate effectively with technical teams and colleagues
  • Learn how to avoid pitfalls associated with these new technologies
  • Build your leadership credibility by obtaining a Certificate of Completion from UC Berkeley Executive Education

Program Topics

This program helps introduce basic applications of AI to those in business. While participants learn about AI’s current capabilities and potential, they also gain more depth with attention to the reach of automation, machine learning, and robotics.

Module 1:

Introduction – AI and Business

Gain a high-level overview of technologies including, capabilities and limitations while understanding AI, its methods and business applications.

Module 2:

Machine Learning Basics

Learn about supervised and unsupervised learning and the importance of data, obtaining and managing it for machine learning.

Module 3:

Neural Networks and Deep Learning

Understand the transition from traditional machine learning to neural networks deep learning and its common applications.

Module 4:

Key Applications: Computer Vision & Natural Language Processing

Master how machines see and talk, computer vision, and natural language processing as well as more on recent developments like GANs and RNNs.

Module 5:

Robotics

Grasp what traditional robotic automation can and cannot do, the new wave of AI-driven automation such as robots with eyes and robots that can adapt.

Module 6:

AI Strategy

Recognize the implications of AI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Module 7:

AI and Organizations: Building Your AI Team

Discover how to embed AI in your organization and the challenges of organizational transformation.

Module 8:

The Future of AI in Business

Identify what new problems AI can help solve, how it will continue to transform businesses and how you can prepare for the future of AI.

Module 1:

Introduction – AI and Business

Gain a high-level overview of technologies including, capabilities and limitations while understanding AI, its methods and business applications.

Module 5:

Robotics

Grasp what traditional robotic automation can and cannot do, the new wave of AI-driven automation such as robots with eyes and robots that can adapt.

Module 2:

Machine Learning Basics

Learn about supervised and unsupervised learning and the importance of data, obtaining and managing it for machine learning.

Module 6:

AI Strategy

Recognize the implications of AI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Module 3:

Neural Networks and Deep Learning

Understand the transition from traditional machine learning to neural networks deep learning and its common applications.

Module 7:

AI and Organizations: Building Your AI Team

Discover how to embed AI in your organization and the challenges of organizational transformation.

Module 4:

Key Applications: Computer Vision & Natural Language Processing

Master how machines see and talk, computer vision, and natural language processing as well as more on recent developments like GANs and RNNs.

Module 8:

The Future of AI in Business

Identify what new problems AI can help solve, how it will continue to transform businesses and how you can prepare for the future of AI.

Capstone Business Challenge Project


Across the eight modules, you will develop and refine an AI-related project or initiative for your own organization. The project culminates in a business case and plan that uses AI to transform at least one aspect of the business. The plan can be put into action after elements are tested throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.

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Your Learning Journey

You can expect a hands-on approach that builds a bridge between the engineering and technical aspects of AI with the business applications. Leading faculty from both disciplines teach in the program, bringing their diverse experiences to the topic of AI. The program includes live and recorded lectures, case studies, assignments, applied learning opportunities, and interactive discussion groups. The program includes four live teaching sessions, real-world examples, and a capstone project.

This program requires no engineering or technical experience. As the program progresses, you will learn the basics of AI technologies and how they can be applied to your organization. It's not about becoming a technical expert, but rather having a foundational understanding of AI and how it can be positioned to improve efficiency and effectiveness across your organization.

Company Examples

In order to deepen your understanding of key concepts and encourage critical thinking, we will examine several company examples.

Logo of Facebook
Logo of Google
Logo of Hubspot
Logo of Infinite Orbits
Logo of Starbucks
Logo of Tesla
Logo of Tailor Brands
Logo of United Airlines
Logo of Volvo
Logo of Zebra Medical Vision

Case Study

Logo of Vodafone to portray its case study

Vodafone

Digital transformation has implications for a company's organizational design. What is an appropriate change management strategy when implementing AI and machine learning? We'll tap Vodafone for insights.

Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.

Participant Testimonials

“The program gives you a clear view on how a business could adopt AI, how to spot opportunities and risks."

— Hector Gonzalez, Customer Engineer

“I really enjoyed interactions with other students, perspectives offered from different angles and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and finally, the most important, clear guidelines and practical examples of applications."

— Romain Jourdan, Senior Director Technical Evangelist

“Getting tactical with how to implement AI/ML into your organization was useful. The program was not just theory based, but gave us, as students, the tools necessary to become engaged in such conversations."

— Dalain Williams, Technical Project Manager

“The Capstone Project and its ability to include all the dimensions involved in a real world scenario was great."

— Naveen Kolla, Manager, Technology Management

“The capstone project was the best part of this program because it made me apply most of what I learnt simultaneously in finding a solution to a business challenge."

— Olabode Opeseitan, Chairman

“The program was thought-provoking in terms of how and why to apply AI. Not too tech orientated but enough to give us a good top level understanding."

— Gerald McGuire, Company Owner

“Superbly organized, informative and succinct."

— Wallace Andrew Pennington, AI/ ML Strategist

“I like the balance between technical and non-technical. For people like me with only a basic understanding, it is a perfect fit."

— Theo Knegtel, CEO

“The ability to take complex science and link it to real world application, business decisions or cases (Vodafone) brought it all to life. It was the real world application which made this worthwhile and 100% applicable."

— Todd Zavodnick, CEO

Program Faculty

Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy and management philosophy.

Faculty Member SAMEER B. SRIVASTAVA

SAMEER B. SRIVASTAVA

Associate Professor & Harold Furst Chair in Management Philosophy and Values

Sameer B. Srivastava is Associate Professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also affiliated with UC Berkeley Sociology. His research unpacks the complex interrelationships among the culture of social groups, the cognition of individuals within these groups, and the connections that people forge within and across groups. More info

THOMAS LEE

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teaches and conducts research on information and communication technologies to support innovation and new product development. Specifically, he develops and applies text and data mining methods for processing user-generated content. More info

Faculty Member ZSOLT KATONA

ZSOLT KATONA

Assistant Professor of Marketing

Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is an Assistant Professor of Marketing and the Cheryl and Christian Valentine Associate Professor at the Haas School of Business, University of California, Berkeley. He is an expert in online marketing strategy... More info

Faculty Member PIETER ABBEEL

PIETER ABBEEL

Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)

Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkeley Artificial Intelligence Research (BAIR) lab. He works in machine learning and robotics. In particular his research focuses on making robots learn from people (apprenticeship learning), how to make robots learn through their own trial and error (reinforcement learning)... More info

Faculty Member MATTHEW STEPKA

MATTHEW STEPKA

Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business

Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment firm focused on early stage, artificial intelligence and data science enabled companies. Previously, he served as Vice President, Business Operations / Special Projects (Strategy) at Google, where he led... More info

Path to Alumni Benefits

Enrolling in the Artificial Intelligence program is your first step toward the Certificate of Business Excellence. You will have access to a private global network of more than 41,000 UC Berkeley alumni in more than 80 countries, along with exclusive benefits available only to UC Berkeley alumni who have completed the Certificate of Business Excellence:

Networking and events

  • Join local alumni chapters or clubs in your region
  • Participate in the annual Berkeley Haas Alumni Conference
  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Berkeley resources

  • Activate an @haas.executivealumni.berkeley.edu email forwarding address
  • Enjoy a 30% discount on eligible programs after completion of your COBE program
  • Gain online access to the Long Business Library and other university databases

News and communication

  • A one year complimentary digital subscription to California Management Review
  • Berkeley Haas Alumni newsletter
  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers
  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits subject to change.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.

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Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Example image of UC Berkeley Certificate of Business Excellence

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Entrepreneurship & Innovation / Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

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