Artificial Intelligence: Business Strategies and Applications

Inquiring For
Work Experience

How Is AI Transforming Business?

According to Bloomberg, generative AI is anticipated to become a US$1.3 trillion market by 2032. A recent survey by New Vantage Partners found that 91.7 percent of top organizations are investing in Artificial Intelligence activities, and 54 percent of organizations using Artificial Intelligence reported cost savings and efficiencies in a study by IBM. With advancements in machine learning, automation, and natural language processing, AI, particularly generative AI, is revolutionizing traditional business models in unprecedented ways and is poised to drive a new wave of innovation and evolution across industries.

Artificial Intelligence offers a vast array of capabilities with virtually limitless potential, including automating repetitive tasks, providing predictive insights, enabling personalized customer experiences, optimizing supply chain management, and improving risk assessment. As generative AI continues to transform every aspect of modern business, organizations that embrace it will be empowered to unlock new opportunities, achieve operational efficiencies, and drive sustainable growth, gaining a competitive advantage.

In this program, you will:

  • Learn AI’s current capabilities and applications and its future potential

  • Learn how to leverage generative AI models and simulations for prediction

  • Learn how to organize and manage successful artificial intelligence application projects

  • Grasp the technical aspects of artificial intelligence well enough to communicate effectively with technical teams and colleagues

  • Learn how to avoid pitfalls associated with these new technologies

  • Build your leadership credibility by obtaining a certificate of completion from UC Berkeley Executive Education

Program Topics

This artificial intelligence program helps introduce the basic applications of AI to those in business. While participants learn about generative AI's current capabilities and potential, they also gain deeper knowledge about the reach of automation, machine learning, and robotics.

Note: module topics are subject to change.

Live Sessions

The program includes four live sessions that cover the most recent trends in genAI and its future applications. Each session is led by renowned faculty. These sessions will be recorded and made available for later viewing.*

Live Session 1: The Business of AI Today

Understand the latest business applications of Artificial Intelligence, such as natural language processing (e.g., ChatGPT), the generative AI landscape, and language models.

Live Session 2: Generative AI Models and Simulation for Prediction

Discuss simulation and prediction as a lens for understanding generative models based on transformers and physics-based models.

Live Session 3: AI and Organizations — Building Your AI Team

Understand how the tools of AI and machine learning can enable the assessment of different facets of organizational culture and discuss technology-enabled approaches for shifting it in ways that support performance.

Live Session 4: The Future of AI in Business

Examine recent trends and interesting research in the field of artificial intelligence, including algorithmic bias and how to correct it.

Note: live sessions mentioned here are subject to change.

Capstone Project

Capstone Project

Across the eight modules, you will develop and refine an AI project or initiative for your organization. The project culminates in a business case and plan that uses genAI to transform at least one aspect of the business. You have the opportunity to put the plan into action after testing its elements throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.

Your Learning Journey

You can expect a hands-on approach that builds a bridge between the engineering and technical aspects of AI and its business applications. Leading faculty from both disciplines teach in the program, bringing their diverse experiences. The program includes live and recorded lectures, case studies, assignments, applied learning opportunities, and interactive discussion groups. The program includes four live teaching sessions, real-world examples, and a capstone project. You will also engage in live faculty sessions that will delve into trending AI topics, such as the business and future of AI, prediction simulations, and building AI teams.

This program requires no engineering or technical experience. As the program progresses, you will learn the basics of artificial intelligence technologies and how they can be applied to your organization. It is not about becoming a technical expert but rather having a foundational understanding of AI and how it can be positioned to improve efficiency and effectiveness across your organization.

Program Experience


Live teaching sessions to deliver learning in real time


Cross-disciplinary approach through diverse faculty


Real-world applications


Capstone project: AI initiative for your organization

Organizational Examples

In order to deepen your understanding of key concepts and encourage critical thinking, we will examine several "real-world" or "business" examples.

Case Study

Case Study

Digital transformation has implications for a an organization's strategy. What is an appropriate change management strategy when implementing AI and machine learning? We'll tap Vodafone for insights.

Other case studies covered in this program are Skydio and Zipline, Self-driving cars, and warehouse and factory automation (Covariant).

Participant Testimonials

The program gives you a clear view on how a business could adopt AI and how to spot opportunities and risks.
Hector Gonzalez
Customer Engineer
I really enjoyed interactions with other students, perspectives offered from different angles and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and ...
Romain Jourdan
Senior Director Technical Evangelist
Getting tactical with how to implement AI/ML into your organization was useful. The program was not just theory based, but gave us, as students, the tools necessary to become engaged in such conversat...
Dalain Williams
Technical Project Manager
The Capstone Project and its ability to include all the dimensions involved in a real world scenario was great.
Naveen Kolla
Manager, Technology Management
The capstone project was the best part of this program because it made me apply most of what I learnt simultaneously in finding a solution to a business challenge.
Olabode Opeseitan
The program was thought-provoking in terms of how and why to apply AI. Not too tech orientated but enough to give us a good top level understanding.
Gerald McGuire
Company Owner
Superbly organized, informative and succinct.
Wallace Andrew Pennington
AI/ ML Strategist
I like the balance between technical and non-technical. For people like me with only a basic understanding, it is a perfect fit.
Theo Knegtel
The ability to take complex science and link it to real world application, business decisions or cases (Vodafone) brought it all to life. It was the real world application which made this worthwhile a...
Todd Zavodnick

Program Faculty

Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy, and management philosophy.


Professor and Harold Furst Chair in Management Philosophy and Values

Sameer B. Srivastava is an associate professor and the Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also affiliated w...

Faculty Member THOMAS LEE

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teach...

Faculty Member ZSOLT KATONA

Professor of Marketing

Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and...

Faculty Member PIETER ABBEEL

Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)

Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkel...


Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business

Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment ...

Path to Alumni Benefits

Enrolling in the Artificial Intelligence: Business Strategies and Applications program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university and enjoy the flexibility of completing the program in up to three years.
Learn more about the program and associated alumni benefits here.

Networking And Events
  • Join local alumni chapters or clubs in your region

  • Participate in the annual Berkeley Haas Alumni Conference

  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Exclusive Berkeley Resources
  • Activate an email forwarding address

  • 15 percent discount on the list price of future eligible Berkeley Executive Education programs

  • 30 percent discount on the list price of future eligible programs after completion of your Certificate of Business Excellence

  • Public visitor access to select campus libraries and university database services

News and Communication
  • A one-year complimentary digital subscription toCalifornia Management Review

  • Berkeley Haas Alumni newsletter

  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers

  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits subject to change.



Get recognized! Upon successful completion of the AI certificate program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities including a capstone project (if any) to obtain the certificate of completion. This AI certificate program also counts toward a Certificate of Business Excellence.

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the AI certificate program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Example image of UC Berkeley Certificate of Business Excellence

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Entrepreneurship & Innovation or Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

Learn more


Didn't find what you were looking for? Write to us at or schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG).

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options are available.

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