Lead AI Initiatives with Confidence — preview the course for FREE!
In 2016, the global Artificial Intelligence (AI) market grew to $1.4 billion, and by 2025, the global AI market is expected to expand to almost $60 billion, according to TechJury. Artificial Intelligence is transforming the personal and professional lives of people across the world. AI refers to the development of computer systems that can perform tasks usually requiring human intelligence, such as visual perception, speech recognition, and even decision making. These technologies can be applied to a number of undertakings to benefit organizations seeking to improve outcomes and productivity. To compete in this new tech-driven economy, you must understand how game-changing technologies such as AI can benefit the different business functions in your organization.
In this program, you will:
This program helps introduce basic applications of AI to those in business. While participants learn about AI’s current capabilities and potential, they also gain more depth with attention to the reach of automation, machine learning, and robotics.
Introduction – AI and Business
Machine Learning Basics
Neural Networks and Deep Learning
Key Applications: Computer Vision & Natural Language Processing
AI and Organizations: Building Your AI Team
The Future of AI in Business
Capstone Business Challenge Project
Across the eight modules, you will develop and refine an AI-related project or initiative for your own organization. The project culminates in a business case and plan that uses AI to transform at least one aspect of the business. The plan can be put into action after elements are tested throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.
You can expect a hands-on approach that builds a bridge between the engineering and technical aspects of AI with the business applications. Leading faculty from both disciplines teach in the program, bringing their diverse experiences to the topic of AI. The program includes live and recorded lectures, case studies, assignments, applied learning opportunities, and interactive discussion groups. The program includes four live teaching sessions, real-world examples, and a capstone project.
This program requires no engineering or technical experience. As the program progresses, you will learn the basics of AI technologies and how they can be applied to your organization. It's not about becoming a technical expert, but rather having a foundational understanding of AI and how it can be positioned to improve efficiency and effectiveness across your organization.
In order to deepen your understanding of key concepts and encourage critical thinking, we will examine several company examples.
Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.
Digital transformation has implications for a company's organizational design. What is an appropriate change management strategy when implementing AI and machine learning? We'll tap Vodafone for insights.
Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy and management philosophy.
Assistant Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is an Assistant Professor of Marketing and the Cheryl...Read More
Associate Adjunct Professor, Research Scientist
Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business.Read More
Associate Professor & Harold Furst Chair in Management Philosophy and Values
Sameer B. Srivastava is Associate Professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also affiliated with UC Berkeley Sociology.Read More
Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)
Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and codirector of the Berkeley Artificial Intelligence Research...Read More
Visiting Scholar/Executive in Residence, UC Berkeley Haas School of Business
Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment firm focused on early stage...Read More
Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.Preview Course for Free
Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
This program counts toward a
Certificate of Business Excellence
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.LEARN MORE
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