Artificial Intelligence: Business Strategies and Applications

Lead AI Initiatives

with Confidence

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Course Dates

STARTS ON

September 28, 2022

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Fee

Enrolling in this program is the first step in your journey to alumni benefits.
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Who Is This Program For?

  • Senior leaders including C-suite executives overseeing the integration of AI into their organization's business strategy
  • Senior managers and executives involved with managing teams and AI-driven projects
  • Functional business heads interested in exploring AI opportunities across business functions
  • Mid-career professionals looking to bolster their career opportunities through new technologies
  • Data scientists and analysts involved in research for business intelligence or data analytics where AI may be useful
  • Professionals eager to upskill and advance in their career with the recent advancement in applications of AI in business

How is Artificial Intelligence Transforming Business?

In 2016, the global Artificial Intelligence (AI) market grew to $1.4 billion, and by 2025, the global AI market is expected to expand to almost $60 billion, according to TechJury. Artificial Intelligence is transforming the personal and professional lives of people across the world. AI refers to the development of computer systems that can perform tasks usually requiring human intelligence, such as visual perception, speech recognition, and even decision making. These technologies can be applied to a number of undertakings to benefit organizations seeking to improve outcomes and productivity. To compete in this new tech-driven economy, you must understand how game-changing technologies such as AI can benefit the different business functions in your organization.

In this program, you will:

  • Learn AI’s current capabilities and applications—and its future potential
  • Learn how to organize and manage successful AI application projects
  • Grasp the technical aspects of AI well enough to communicate effectively with technical teams and colleagues
  • Learn how to avoid pitfalls associated with these new technologies
  • Build your leadership credibility by obtaining a Certificate of Completion from UC Berkeley Executive Education

Program Topics

This program helps introduce basic applications of AI to those in business. While participants learn about AI’s current capabilities and potential, they also gain more depth with attention to the reach of automation, machine learning, and robotics.

Module 1:

Introduction – AI and Business

Gain a high-level overview of technologies including, capabilities and limitations while understanding AI, its methods and business applications.

Module 2:

Machine Learning Basics

Learn about supervised and unsupervised learning and the importance of data, obtaining and managing it for machine learning.

Module 3:

Neural Networks and Deep Learning

Understand the transition from traditional machine learning to neural networks deep learning and its common applications.

Module 4:

Key Applications: Computer Vision & Natural Language Processing

Master how machines see and talk, computer vision, and natural language processing as well as more on recent developments like GANs and RNNs.

Module 5:

Robotics

Grasp what traditional robotic automation can and cannot do, the new wave of AI-driven automation such as robots with eyes and robots that can adapt.

Module 6:

AI Strategy

Recognize the implications of AI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Module 7:

AI and Organizations: Building Your AI Team

Discover how to embed AI in your organization and the challenges of organizational transformation.

Module 8:

The Future of AI in Business

Identify what new problems AI can help solve, how it will continue to transform businesses and how you can prepare for the future of AI.

Module 1:

Introduction – AI and Business

Gain a high-level overview of technologies including, capabilities and limitations while understanding AI, its methods and business applications.

Module 5:

Robotics

Grasp what traditional robotic automation can and cannot do, the new wave of AI-driven automation such as robots with eyes and robots that can adapt.

Module 2:

Machine Learning Basics

Learn about supervised and unsupervised learning and the importance of data, obtaining and managing it for machine learning.

Module 6:

AI Strategy

Recognize the implications of AI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Module 3:

Neural Networks and Deep Learning

Understand the transition from traditional machine learning to neural networks deep learning and its common applications.

Module 7:

AI and Organizations: Building Your AI Team

Discover how to embed AI in your organization and the challenges of organizational transformation.

Module 4:

Key Applications: Computer Vision & Natural Language Processing

Master how machines see and talk, computer vision, and natural language processing as well as more on recent developments like GANs and RNNs.

Module 8:

The Future of AI in Business

Identify what new problems AI can help solve, how it will continue to transform businesses and how you can prepare for the future of AI.

Capstone Business Challenge Project


Across the eight modules, you will develop and refine an AI-related project or initiative for your own organization. The project culminates in a business case and plan that uses AI to transform at least one aspect of the business. The plan can be put into action after elements are tested throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.

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Your Learning Journey

You can expect a hands-on approach that builds a bridge between the engineering and technical aspects of AI with the business applications. Leading faculty from both disciplines teach in the program, bringing their diverse experiences to the topic of AI. The program includes live and recorded lectures, case studies, assignments, applied learning opportunities, and interactive discussion groups. The program includes four live teaching sessions, real-world examples, and a capstone project.

This program requires no engineering or technical experience. As the program progresses, you will learn the basics of AI technologies and how they can be applied to your organization. It's not about becoming a technical expert, but rather having a foundational understanding of AI and how it can be positioned to improve efficiency and effectiveness across your organization.

Company Examples

In order to deepen your understanding of key concepts and encourage critical thinking, we will examine several company examples.

Logo of Facebook
Logo of Google
Logo of Hubspot
Logo of Infinite Orbits
Logo of Starbucks
Logo of Tesla
Logo of Tailor Brands
Logo of United Airlines
Logo of Volvo
Logo of Zebra Medical Vision

Case Study

Logo of Vodafone to portray its case study

Vodafone

Digital transformation has implications for a company's organizational design. What is an appropriate change management strategy when implementing AI and machine learning? We'll tap Vodafone for insights.

Special pricing up to 20% discount is available if you enroll with your colleagues.
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Participant Testimonials

“The program gives you a clear view on how a business could adopt AI, how to spot opportunities and risks."

— Hector Gonzalez, Customer Engineer

“I really enjoyed interactions with other students, perspectives offered from different angles and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and finally, the most important, clear guidelines and practical examples of applications."

— Romain Jourdan, Senior Director Technical Evangelist

“Getting tactical with how to implement AI/ML into your organization was useful. The program was not just theory based, but gave us, as students, the tools necessary to become engaged in such conversations."

— Dalain Williams, Technical Project Manager

“The Capstone Project and its ability to include all the dimensions involved in a real world scenario was great."

— Naveen Kolla, Manager, Technology Management

“The capstone project was the best part of this program because it made me apply most of what I learnt simultaneously in finding a solution to a business challenge."

— Olabode Opeseitan, Chairman

“The program was thought-provoking in terms of how and why to apply AI. Not too tech orientated but enough to give us a good top level understanding."

— Gerald McGuire, Company Owner

“Superbly organized, informative and succinct."

— Wallace Andrew Pennington, AI/ ML Strategist

“I like the balance between technical and non-technical. For people like me with only a basic understanding, it is a perfect fit."

— Theo Knegtel, CEO

“The ability to take complex science and link it to real world application, business decisions or cases (Vodafone) brought it all to life. It was the real world application which made this worthwhile and 100% applicable."

— Todd Zavodnick, CEO

Program Faculty

Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy and management philosophy.

Faculty Member SAMEER B. SRIVASTAVA

SAMEER B. SRIVASTAVA

Associate Professor & Harold Furst Chair in Management Philosophy and Values

Sameer B. Srivastava is Associate Professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also affiliated with UC Berkeley Sociology. His research unpacks the complex interrelationships among the culture of social groups, the cognition of individuals within these groups, and the connections that people forge within and across groups. More info

Faculty Member THOMAS LEE

THOMAS LEE

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teaches and conducts research on information and communication technologies to support innovation and new product development. Specifically, he develops and applies text and data mining methods for processing user-generated content. More info

Faculty Member ZSOLT KATONA

ZSOLT KATONA

Assistant Professor of Marketing

Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is an Assistant Professor of Marketing and the Cheryl and Christian Valentine Associate Professor at the Haas School of Business, University of California, Berkeley. He is an expert in online marketing strategy... More info

Faculty Member PIETER ABBEEL

PIETER ABBEEL

Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)

Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkeley Artificial Intelligence Research (BAIR) lab. He works in machine learning and robotics. In particular his research focuses on making robots learn from people (apprenticeship learning), how to make robots learn through their own trial and error (reinforcement learning)... More info

Faculty Member MATTHEW STEPKA

MATTHEW STEPKA

Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business

Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment firm focused on early stage, artificial intelligence and data science enabled companies. Previously, he served as Vice President, Business Operations / Special Projects (Strategy) at Google, where he led... More info

Path to Alumni Benefits

Enrolling in the Artificial Intelligence program is your first step toward the Certificate of Business Excellence. You will have access to a private global network of more than 41,000 UC Berkeley alumni in more than 80 countries, along with exclusive benefits available only to UC Berkeley alumni who have completed the Certificate of Business Excellence:

Networking and events

  • Join local alumni chapters or clubs in your region
  • Participate in the annual Berkeley Haas Alumni Conference
  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Berkeley resources

  • Activate an @haas.executivealumni.berkeley.edu email forwarding address
  • Enjoy a 30% discount on eligible programs after completion of your COBE program
  • Gain online access to the Long Business Library and other university databases

News and communication

  • A one year complimentary digital subscription to California Management Review
  • Berkeley Haas Alumni newsletter
  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers
  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits subject to change.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities including a capstone project (if any) to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence.

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Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Example image of UC Berkeley Certificate of Business Excellence

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Entrepreneurship & Innovation / Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

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FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in USD via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    Does the program fee include taxes? Are there any additional fees?

    Yes, the program fee is inclusive of any taxes, except for GST for Singapore residents.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

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Early registrations are encouraged. Seats fill up quickly!