Artificial Intelligence & GenAI: Business Strategies and Applications

Learn about supervised and unsupervised learning and the importance of data and obtaining and managing it for machine learning.

Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.

Learn about the ways machines see and talk computer vision, natural language processing, and genAI as well as recent developments such as GANs and RNNs.

Grasp what traditional robotic automation can and cannot do and the new wave of AI-driven automation, such as robots with eyes and robots that can adapt.

Recognize the implications of genAI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Discover how to embed artificial intelligence in your organization and the challenges of organizational transformation.

Identify what new problems artificial intelligence can help solve, how it will continue to transform businesses, and how you can prepare for the future of AI.

Capstone Project

How Many Hours Per Week Does the UC Berkeley ExecEd AI & GenAI Program Require?

Each program includes an estimated learner effort per week. This is referenced at the top of the UC Berkeley AI program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How Is Learning Time Structured in the UC Berkeley ExecEd AI & GenAI Program?

We have designed this UC Berkeley AI program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:

• Engaging with recorded video lectures from faculty

• Attending webinars and office hours, as per the specific program schedule

• Reading or engaging with examples of core topics

• Completing knowledge checks/quizzes and required activities

• Engaging in moderated discussion groups with your peers

• Completing your final project, if required

UC Berkeley's Executive Education Program in Artificial Intelligence & GenAI is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

How Do Participants Collaborate and Network in the UC Berkeley ExecEd AI & GenAI Program?

Peer learning adds substantially to the overall learning experience and is an important part of the UC Berkeley AI program. You can connect and communicate with other participants through our learning platform.

The program covers four real-world case studies: Vodafone (AI-led change management and digital transformation strategy), Skydio and Zipline (autonomous and self-driving systems), and Covariant (warehouse and factory automation using AI).

What Are the Requirements to Earn the UC Berkeley Executive Education Certificate for the AI & GenAI Program?

Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

This UC Berkeley AI program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.

What Certificate Do You Receive After Completing the UC Berkeley ExecEd AI & GenAI Program?

Upon successful completion of the UC Berkeley AI program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Is a Physical Copy of the UC Berkeley ExecEd AI & GenAI Certificate Available?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

What is the organizational structure of Berkeley Executive Education?

UC Berkeley Center for Executive Education, dba Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of UC Berkeley and the Haas School of Business.

Do You Get UC Berkeley Alumni Status After Completing the AI & GenAI Program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How Long Do You Have Access to Program Materials After Completing the UC Berkeley ExecEd AI & GenAI Program?

You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What Equipment and Technical Requirements Are Needed for the UC Berkeley ExecEd AI & GenAI Program?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do You Need a Constant Internet Connection to Access the UC Berkeley ExecEd AI & GenAI Program?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I Still Register for the UC Berkeley ExecEd AI & GenAI Program After the Deadline?

Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

What Is the Fee for the UC Berkeley ExecEd AI & GenAI Program and What Payment Methods Are Accepted?

The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

• Flexible payment options are available (see details below as well as at the top of this program web page next to FEE)

Can I Pay for the UC Berkeley ExecEd AI & GenAI Program Without a Credit Card?

Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.

How Do I Apply a Discount Code for the UC Berkeley ExecEd AI & GenAI Program?

Yes! Please email us with the details of the program you are interested in, and we will assist you.

How Do I Get an Invoice for the UC Berkeley ExecEd AI & GenAI Program?

Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Does the UC Berkeley ExecEd AI & GenAI Program Offer Flexible Payment or Installment Options?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

Who will be collecting the payment for the UC Berkeley AI program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Refund Policy

• Policy Communication:

  Emeritus’ Withdrawal, Refund and Deferral policies are communicated to all learners (both existing and prospective) via the Emeritus website and Learning Management System. It is the learner’s responsibility to review, be aware of and adhere to these policies.

• Withdrawal for Non-delivery of Course:

  Emeritus will notify learners in writing if (a) the course will not commence on the scheduled course commencement date; (b) the course will not be completed by the scheduled course completion date; or (c) the learner does not meet the course entry or matriculation requirement as set by Emeritus or the university. Within three (3) working days of such notice, Emeritus will inform learners in writing of any available alternative study arrangements.

If a learner declines the offered alternative study arrangements, if any, or desires to otherwise withdraw from the course for the reasons stated in paragraph 2 above, the learner shall request a withdrawal from Emeritus within fifteen (15) calendar days. Upon receipt of the withdrawal request and validation of eligibility, Emeritus shall refund the learner 100% of course and miscellaneous fees previously paid by the learner, except that course application fees are non-refundable and non-transferable. Emeritus shall use commercially reasonable efforts to make such refund within seven (7) working days from receipt of the withdrawal request from learner.

• Withdrawal for Other Reasons:

  If the learner wishes to withdraw from the course or program for any reason other than those stated in paragraph 2 above, the following provisions shall control all withdrawal requests:

Absent a previous approved request for deferral for the course, learners may request a full refund of all course and miscellaneous fees paid, within fourteen (14) days after course commencement. Application fees for courses are non-refundable and non-transferable. Learners who have previously been granted a course deferral are not eligible for a refund for the course. Partial (or pro-rated) refunds are not offered. Emeritus shall use commercially reasonable efforts to make a valid refund within seven (7) working days from receipt of the withdrawal request from learner.

Emeritus reserves the right, in its sole discretion, to dismiss a learner from a course or program at any time and to provide a refund to the learner pursuant to the stated refund policy in paragraph 2 above. Learners who are dismissed from a course or program due to a violation of Emeritus’ Code of Conduct are not entitled to any refund.

• How to Submit a Valid Withdrawal Request:

  All withdrawal requests must be sent in writing within the timelines specified in paragraphs 2 or 3 above to:

  admissions@emeritus.org

All refunds will be paid directly to the original payer only, unless written and signed instruction is provided by the original payer to pay the refund to an account belonging to a person other than the original payer.

• Bank Charges/Transaction Fees:

  In the event of an approved refund, Emeritus will refund the course fee collected and will not be liable to refund any foreign transaction fees, processing charges, or any other bank fees.

The Artificial Intelligence and GenAI: Business Strategies & Applications program is a 3-month online executive education program offered by UC Berkeley Executive Education. It is designed for mid-level and senior professionals who want to apply AI and GenAI to business strategy and operations, without requiring a technical background. The program covers 8 core modules and includes weekly live sessions, four global faculty sessions, two GenAI masterclasses, case studies from Vodafone, Skydio, Zipline, and Covariant, and a capstone project.

No. This program requires no engineering or technical experience. It is designed for business professionals who want a foundational understanding of AI and how to apply it strategically within their organization.