Artificial Intelligence & GenAI: Business Strategies and Applications
- Pre-recorded videos for self-paced learning from top Berkeley faculty
- Live masterclass on GenAI and its applications
- Case studies across various Industries
- Faculty live sessions on AI and its future
Round Application Deadline
Upcoming round date:Invalid liquid data
Introduction to AI-Based Business Solutions, Strategies and Applications
Most AI programs focus on technical skills, often missing the mark on real-world application. UC Berkeley’s Executive Education Program in Artificial Intelligence & GenAI: Business Strategies & Applications takes a different approach, equipping leaders with actionable strategies to harness AI for innovation and industry impact—no technical expertise required.
Through a blend of theory and practical insights, the program covers GenAI, automation, machine learning, and robotics, offering tools to drive growth, enhance marketing, and build stronger teams. Enroll to gain the skills and vision needed to thrive in AI-powered business environments.
Who Is This Program For?
This program is ideal for:
Senior professionals focused on crafting innovative, AI-driven strategies to fuel business growth and efficiency. They will learn to leverage industry insights and real-world applications to build the expertise needed to implement AI solutions that enhance organizational performance and competitiveness. Titles: Chief Executive Officer | Vice President | Managing Director | Head of Department | General Manager | Consultant
Mid-level professionals aiming to understand the potential of AI and GenAI in driving value across different industries and functions. They will discover key AI trends, practical use cases, and strategic frameworks to lead impactful AI initiatives within the organization. Titles: Director | Associate Director | Project Lead | Assistant Vice President | Assistant General Manager | Founder
Note: This program is designed for the Indian AI landscape and is open to enrolments for residents of India, Pakistan, Sri Lanka, Nepal and Bangladesh only.
Key Takeaways
Learn AI’s current capabilities and applications and its future potential
Learn how to leverage GenAI models and simulations for prediction
Learn how to organize and manage successful AI application projects
Grasp the technical aspects of AI to communicate effectively with technical teams and colleagues
Learn how to avoid pitfalls associated with these new technologies
Build your leadership credibility by obtaining a certificate of completion from Berkeley Executive Education
Program Highlights
Pre-recorded sessions + live teaching sessions to deliver learning
Cross-disciplinary approach through diverse faculty
Real-world applications
Capstone project: AI initiative for your organization
Note: The sessions will be conducted as per Indian Standard Time.
Organizational Examples
In order to deepen your understanding of key concepts and encourage critical thinking, we will examine several "real-world" or "business" examples.
Note:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Capstone Project
Across the modules, you will develop and refine an AI project or initiative customized for your organization and industry. The project culminates in a business case and plan that uses GenAI to transform at least one aspect of the business. You have the opportunity to put the plan into action after testing its elements throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.
About Berkeley Executive Education
Boldly challenging convention and traditional approaches to business, Berkeley Executive Education fosters the development of executives who seize opportunities and are driven to maximize the potential of their organizations and employees. Berkeley Executive Education embraces Berkeley Haas mission to "develop leaders who redefine how we do business."
The iconic UC Berkeley campus is located in the heart of San Francisco Bay Area, the epicenter of one of the most economically and culturally thriving places in the world.
Berkeley Haas faculty regularly partner with experts from all industries, creating a rich curriculum that blends academic insights with practical implementation road maps. This gives participants firsthand exposure to some of the most innovative thinking and practical applications happening in business today.
Berkeley Haas: 2025 Financial Times Top Rated Business School
#8 US business school
#15 international business school
#1 percentage of faculty with doctorates
#9 in the world for weighted MBA graduate salaries
Program Modules
This program provides a comprehensive exploration of how AI can be applied across various industries, business functions, and organizational contexts. It equips participants with actionable strategies for leveraging AI and GenAI to drive meaningful transformation. By offering cutting-edge insights into AI implementation, the program empowers leaders to design and execute impactful strategies that deliver organizational growth while advancing your career in the world of AI.
Additional Live Online Sessions
The Business of AI Today
Live session by Global faculty
Generative AI Models and Simulation for Prediction
Live session by Global faculty
AI and Organizations — Building Your AI Team
Live session by Global faculty
The Future of AI in Business
Live session by Global faculty
GenAI Fundamentals and Overview
Live session by Emeritus Program Leader
GenAI applications in Leadership and functions: Marketing, Product & Finance
Live session by Emeritus Program Leader
Faculty
Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation, Haas School of Business
Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innov...
Associate Adjunct Professor of Operations and Information Technology Management, Haas School of Business
Thomas Lee is an Associate Adjunct Professor of Operations and Information Technology Management at the Haas School of Business and Director of Data Science for the Fisher Cen...
Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business
Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley
Haas School of Business. In addition, he is managing partner at Machina Ventures,
an investment ...
Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)
Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer
Sciences school and Director of the Berkeley Robot Learning Lab and co-director of
the Berkel...
Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his
native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of
Marketing and...
Certificate
Upon successful completion of the program, Berkeley Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Berkeley Executive Education.
Note: This online certificate program does not grant academic credit or a degree from UC Berkeley.
This program is open for enrolments for residents of India, Pakistan, Sri Lanka, Nepal and Bangladesh only.
Note:
Learning facilitator details and office hour dates and timings are from previous batches. The learning facilitators may change for upcoming batches based on availability and the office hour timings and dates may be changed based on a mutually decided schedule between Emeritus and the Learning facilitator.
*Mentioned timelines are tentative.
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options are available.
Starts On