Artificial Intelligence & GenAI: Business Strategies and Applications
- Pre-recorded videos for self-paced learning from top Berkeley faculty
- Live masterclass on GenAI and applications
- Faculty live sessions on GenAI and it's future
- Case studies across various Industries
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Introduction to AI-Based Business Solutions, Strategies and Applications
Most AI programs focus on technical skills, often missing the mark on real-world application. UC Berkeley’s Executive Education Program in Artificial Intelligence & GenAI: Business Strategies & Applications takes a different approach, equipping leaders with actionable strategies to harness AI for innovation and industry impact—no technical expertise required.
Through a blend of theory and practical insights, the program covers GenAI, automation, machine learning, and robotics, offering tools to drive growth, enhance marketing, and build stronger teams. Enroll to gain the skills and vision needed to thrive in AI-powered business environments.
AI in Action: Why Today Matters More Than Ever
The demand for AI-based tools and systems is rising across India on account of fast digitization in all the major segments of our economy such as banking and financial services, healthcare, automobile, and telecommunication, as AI assists in automation, minimizing errors, and also helps in managing repetitive tasks.
The burgeoning growth of AI in the Indian economy across sectors calls for forward-thinking and ambitious leaders to gain knowledge and seize opportunities in the AI landscape, today.
Let’s have a look at some of the important projections that show India will be the leader of AI in the future.
The Indian AI market size reached $ 680 million in 2022 and further, it is expected to reach $3,935.5 million by 2028, showcasing a growth rate (CAGR) of 33.28% during 2023-2028
AI expenditure in India surged by 109.6% or $ 665 million in 2018 and is estimated to surge at a CAGR of 39% to reach $ 11,781 million by 2025
AI has the potential to add close to $500 billion to the country’s GDP by 2025
Source: Forbes Advisor
Who Is This Program For?
This program is ideal for:
Mid-level professionals aiming to understand the potential of AI and GenAI in driving value across different industries and functions. They will discover key AI trends, practical use cases, and strategic frameworks to lead impactful AI initiatives within the organization.
Senior professionals focused on crafting innovative, AI-driven strategies to fuel business growth and efficiency. They will learn to leverage industry insights and real-world applications to build the expertise needed to implement AI solutions that enhance organizational performance and competitiveness.
Key Takeaways
Learn AI’s current capabilities and applications and its future potential
Learn how to leverage GenAI models and simulations for prediction
Learn how to organize and manage successful AI application projects
Grasp the technical aspects of AI to communicate effectively with technical teams and colleagues
Learn how to avoid pitfalls associated with these new technologies
Build your leadership credibility by obtaining a certificate of completion from Berkeley Executive Education
Program Highlights
Live teaching sessions to deliver learning in real-time
Cross-disciplinary approach through diverse faculty
Real-world applications
Capstone project: AI initiative for your organization
Program Modules
This program provides a comprehensive exploration of how AI can be applied across various industries, business functions, and organizational contexts. It equips participants with actionable strategies for leveraging AI and GenAI to drive meaningful transformation. By offering cutting-edge insights into AI implementation, the program empowers leaders to design and execute impactful strategies that deliver organizational growth while advancing your career in the world of AI.
Live Online Sessions
The Business of AI Today
Live session by Global faculty
Generative AI Models and Simulation for Prediction
Live session by Global faculty
AI and Organizations — Building Your AI Team
Live session by Global faculty
The Future of AI in Business
Live session by Global faculty
GenAI Fundamentals and Overview
Live session by Emeritus Program Leader
GenAI applications in Leadership and functions: Marketing, Product & Finance
Live session by Emeritus Program Leader
Case Studies
Digital transformation has implications for an organization's strategy. What is an appropriate change management strategy when implementing AI and machine learning?
Case studies covered in this program are Vodafone, Skydio and Zipline for insights.
Faculty
Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation, Haas School of Business
Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innov...
Associate Adjunct Professor of Operations and Information Technology Management, Haas School of Business
Thomas Lee is an Associate Adjunct Professor of Operations and Information Technology Management at the Haas School of Business and Director of Data Science for the Fisher Cen...
Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business
Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley
Haas School of Business. In addition, he is managing partner at Machina Ventures,
an investment ...
Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)
Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer
Sciences school and Director of the Berkeley Robot Learning Lab and co-director of
the Berkel...
Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his
native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of
Marketing and...
Certificate
Upon successful completion of the program, Berkeley Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Berkeley Executive Education.
Note: This online certificate program does not grant academic credit or a degree from UC Berkeley.
This program is open for enrolments for residents of India, Pakistan, Sri Lanka, Nepal and Bangladesh only.
Note:
Learning facilitator details and office hour dates and timings are from previous batches. The learning facilitators may change for upcoming batches based on availability and the office hour timings and dates may be changed based on a mutually decided schedule between Emeritus and the Learning facilitator.
*Mentioned timelines are tentative.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options are available.
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