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AI Strategy and Agentic AI for Business

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Total Work Experience

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3 Months, Online and Live Online

4—6 hours per week

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Lead AI Initiatives and Agentic AI Adoption‌

Develop a practical understanding of AI business strategy and the organizational implications of agentic AI.
The three-month AI Strategy and Agentic AI for Business program from UC Berkeley Executive Education combines two comprehensive programs designed to help professionals and leaders understand AI technologies, business applications, and organizational adoption. The program then progresses to agentic AI, governance, and organizational readiness. Learn frameworks for evaluating a myriad of AI opportunities, implementing AI in the real world, and governing agentic AI systems, with dedicated live online faculty sessions offering deeper insights into agentic AI.

Why Choose This Multiprogram Learning Journey?

This multiprogram learning journey brings together two complementary UC Berkeley Executive Education programs to help you build a broader understanding of AI, from business strategy to the emerging opportunities and implications of agentic AI.
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Live Faculty Sessions

Join interactive faculty-led sessions exploring AI, generative AI, governance, and emerging business applications.

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Agentic AI Insights 

Get dedicated sessions exploring agentic AI applications across products, services, and workflows, along with the governance and compliance considerations.

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Practical Frameworks and Tools

Apply proven frameworks to evaluate AI opportunities, governance, organizational change, and business impact.

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Capstone Experience

Apply your learning through capstone projects focused on real-world organizational challenges.

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Case Studies and Real-World Examples

Examine case studies and real-world examples of AI adoption, organizational transformation, and autonomous systems.

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Peer Learning and Learning Support

Collaborate with a global cohort of professionals through discussions and live interactions. 

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AI Tools and Office Hours With Industry Experts

Engage with learning facilitators during office hours with practical demonstrations of AI tools, and explore agentic AI implementation, workflows, and AI trade-offs.

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AI Tutor Support

Get instant replies to questions about program content from the AI Tutor and move through topics and key learnings more confidently.

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Certificates of Completion

Earn three certificates from UC Berkeley Executive Education.

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Path to Alumni Benefits

Explore pathways toward the UC Berkeley Executive Education Certificate of Business Excellence (COBE).

Key Takeaways

Agentic AI: Strategy, Applications, and Organizational Impact

  • Gain a clear understanding of agentic AI, its opportunities, pitfalls, and the limits of autonomy 

  • Learn to identify and prioritize strategic applications of agentic AI to transform products, services, and workflows

  • Understand how to adapt organizational culture, people systems, decision rights, and value chains to effectively leverage agentic AI

  • Develop a compelling value proposition that balances business impact with technical performance, and define robust measurement strategies to quantify the business impact of agentic AI systems

  • Learn to develop comprehensive governance structures, and understand data security risks and compliance requirements for AI agents

Artificial Intelligence: Business Strategies and Applications

  • Learn Al's current capabilities, business applications, and future potential

  • Understand how Al technologies create business value across functions and industries

  • Organize and manage successful Al application project

  • Grasp the technical foundations of Al to communicate effectively with technical teams and business stakeholders

  • Learn how to evaluate risks, limitations, and implementation challenges associated with Al technologies

  • Develop Al strategies aligned with business objectives

  • Build your leadership credibility with a certificate of completion from Berkeley Executive Education 

From AI Strategy to Agentic AI

Decorative image of learning journey

What You Will Learn

Understand how artificial intelligence, generative AI, and agentic AI can help you create business value and support informed decision making. Across two complementary programs, UC Berkeley Haas faculty will help you explore AI opportunities and adoption strategies, agentic AI, governance, security, and frameworks for evaluating AI’s business impact.

Program Topics

  • Introduction to Agentic AI

  • Designing for Agentic AI

  • Agentic AI Impact on Organizational Architecture

  • Determine and Measure the Value of Agentic AI

  • AI Governance and Security

Program Topics

  • Introduction: Artificial Intelligence and Business

  • Machine Learning Basics

  • Faculty Live Session - The Business of AI Today: Agentic AI

  • Neural Networks and Deep Learning

  • Key Applications: Computer Vision and Natural Language Processing

  • Robotics

  • Faculty Live Session - Physics-based Models, Generative AI, and Simulation for Prediction

  • AI Strategy

  • AI and Organizations: Building Your AI Team

  • Faculty Live Session - How AI Is Transforming People and Organizations

  • The Future of AI in Business

  • Faculty Live Session - The Future of AI: Opportunities and Challenges

Al Tools and Office Hours With Industry Experts

Apply Al concepts to real-world business challenges through interactive office hours and practical demonstrations. Explore tools, workflows, machine learning applications, and implementation strategies while gaining guidance on translating ideas into action.

Applied Al in Practice

Apply AI concepts in practice through interactive office hours led by Al and data transformation expert James Gray, focused on turning ideas into business impact. These sessions explore real-world approaches to:

  • Identifying AI opportunities and use cases

  • Evaluating AI tools and platforms

  • Workflow automation and process redesign

  • Machine learning applications and business value

  • Agentic Al and Al-powered workflow thinking

  • Al implementation planning and governance

  • Capstone development and feedback

Sessions include demonstrations and participant Q&A to help bridge the gap between strategy and execution.

Al Platforms and Technologies

Gain exposure to leading AI tools and platforms through practical demonstrations and use cases that highlight their potential business applications.

  • ChatGPT

  • Claude

  • Gemini

  • Claude Code

  • Hugging Face

  • Jupyter Notebooks

Note: Tools and technologies discussed in office hours may vary as the AI landscape evolves.

Lead With a Strategic Understanding of Agentic AI

Explore how agentic AI can create business value, reshape workflows and organizations, and be governed responsibly.

  • Explore agentic AI capabilities, opportunities, limitations, and risks

  • Identify and prioritize agentic AI use cases across products, services, and workflows

  • Examine how culture, people systems, decision rights, and value chains may need to evolve

  • Develop approaches to assess and demonstrate the impact of agentic AI systems

  • Navigate human oversight, security, compliance, and responsible use of AI agents

  • Engage with UC Berkeley Haas faculty, peers, case studies, and practical frameworks

Capstone-Driven Learning

Across the learning journey, you will reinforce key concepts through practical, project-based learning.

  • In the Artificial Intelligence: Business Strategies and Applications program, you will develop and refine an AI solution for a real business challenge or organizational initiative, culminating in a practical business case and implementation plan

  • In the Agentic AI: Strategy, Applications, and Organizational Impact program, you will complete a capstone experience that brings together the concepts, frameworks, and strategic perspectives explored throughout the program

Frameworks

Build a structured approach to designing agentic workflows and enabling organizational adoption using proven frameworks.

  • Agency framework for designing agentic workflows

  • Data science pipeline for building and scaling AI solutions

  • Congruence framework for driving organizational change

What Learners Say About the Curriculum

“The program gives you a clear view on how a business could adopt Al and how to spot opportunities and risks.”
Hector Gonzalez
Customer Engineer
“I really enjoyed interactions with other students, perspectives offered from different angles and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and finally, the most important, clear guidelines and practical examples of applications.”...
Romain Jourdan
Senior Director Technical Evangelist

Note: Testimonials featured below are from participants of the individual programs that make up the AI Strategy and Agentic AI for Business program.

Who Is This Program For?

The AI Strategy and Agentic AI for Business program is designed for professionals seeking to understand the business applications of artificial intelligence and the strategic implications of agentic AI. It is ideal for executives, functional leaders, consultants, and technical professionals looking to evaluate AI opportunities, guide AI initiatives, and make informed business decisions in an evolving AI landscape.

This program is particularly beneficial for, but not limited to:

  • Senior executives and business leaders responsible for aligning AI initiatives with business strategy, evaluating AI investments, and guiding organizational transformation

  • Functional leaders and managers across product, operations, marketing, analytics, and risk who want to identify AI opportunities and improve products, services, and business processes

  • Consultants, transformation leaders, and innovation professionals who advise organizations on AI adoption, organizational change, and business transformation

  • Technical professionals seeking to connect AI capabilities with business priorities and communicate more effectively with executive stakeholders

  • Mid-career professionals and managers looking to strengthen their understanding of AI, agentic AI in business, and emerging technologies to support career growth and strategic decision-making

Note: No prior technical experience is required.

Meet the Faculty

Learn from distinguished UC Berkeley Haas faculty with deep expertise in integrating innovation into enterprise.
Leading AI Strategy and Executing Complex Projects program's faculty Sameer B. Srivastava

SAMEER B. SRIVASTAVA

Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation, UC Berkeley Haas

Sameer B. Srivastava, an associate professor, studies the interplay of social group culture, individual cognition, and the relationships people build within and between groups...

Leading AI Strategy and Executing Complex Projects program's faculty Thomas Lee

THOMAS LEE

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at UC Berkeley Haas. He teaches and cond...

LP - BH-AIBA - Meet the Faculty - ZSOLT KATONA - SEO Image

ZSOLT KATONA

Professor of Marketing

Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and...

AI and Business Analytics for Strategic Decision Making program's faculty Pieter Abbeel

PIETER ABBEEL

Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)

Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkel...

AI and Business Analytics for Strategic Decision Making program's faculty MATTHEW STEPKA

MATTHEW STEPKA

Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business

Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment ...

Path to Alumni Benefits

Enrolling in the AI Strategy and Agentic AI for Business can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives you the opportunity to acquire and hone new skills while enjoying the flexibility of completing programs on a timeline that works with your professional commitments. You can earn a mark of distinction with certification from a world-class university while gaining access to select Berkeley Executive Education community benefits.

You can also gain access to:

  • UC Berkeley Haas alumni communications

  • Networking opportunities and professional events

  • Eligible program discounts

  • Thought leadership and research resources

  • Select Berkeley Executive Education community benefits

Note: All benefits are subject to change. The discounts mentioned may not be combined with other promotions or special offers.

Certificate

Upon successful completion of the programs, UC Berkeley Executive Education grants verified digital certificates of completion to participants. You will receive certificates for Artificial Intelligence: Business Strategies and Applications, Agentic AI: Strategy, Applications, and Organizational Impact, and AI Strategy and Agentic AI for Business.

Participants must complete 80% of the required activities, including a capstone project if any, to obtain each certificate of completion. Both programs also count toward the UC Berkeley Executive Education Certificate of Business Excellence (COBE), with each program fulfilling two curriculum days toward the minimum requirement.
Example image of certificate of participation that will be awarded upon completetion of the program

Note: These programs result in digital certificates of completion and are not eligible for degree credit/CEUs. After successful completion of each program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

FAQs

How do I know if this program is right for me?

After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.

Are there any prerequisites for this program?

Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.

What is the typical class profile?

More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.

What other dates will this program be offered in the future?

Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

How much time is required each week?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will my time be spent?

We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:

  • Engaging with recorded video lectures from faculty

  • Attending webinars and office hours, as per the specific program schedule

  • Reading or engaging with examples of core topics

  • Completing knowledge checks/quizzes and required activities

  • Engaging in moderated discussion groups with your peers

  • Completing your final project, if required

The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

How do I interact with other program participants?

Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

What is the organizational structure of Berkeley Executive Education?

UC Berkeley Center for Executive Education, dba Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of UC Berkeley and the Haas School of Business.

Do I receive alumni status after completing this program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this program?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

What if I don’t have a credit card? Is there another method of payment accepted?

Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.

I was not able to use the discount code provided. Can you help?

Yes! Please email us with the details of the program you are interested in, and we will assist you.

How can I obtain an invoice for payment?

Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Is there an option to make flexible payments for this program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

How can I obtain a W9 form?

Please connect with us via email for assistance.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the program?

Program fees for Emeritus programs with UC Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

What is the program fee, and what forms of payment do you accept?

The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

  • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).

  • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here.

How does Emeritus support accessibility for learners?

Emeritus is committed to making high-quality education accessible and affordable to individuals, companies, and governments around the world. If you have questions about accessibility or would like to discuss available support options before enrolling, please contact accessibility@emeritus.org. For more information about our accessibility practices, please review our Accessibility Policy here.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)

Flexible payment options are available.

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