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Berkeley Executive Program in AI and Digital Strategy

Excel as a digital innovation leader

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Leverage AI for digital transformation

Emerging technologies are rapidly changing traditional business models with no industry being immune to disruption. To successfully navigate this dynamic environment, leaders need to be data-driven and demonstrate analytical skills combined with robust leadership skills for driving digital transformation and innovation. 

The Berkeley Executive Program in AI and Digital Strategy offers a comprehensive curriculum, delving into the tools, techniques, and frameworks that can enable and sustain digital innovation and strategy as well as the applications of artificial intelligence (AI) in business. The program emphasizes how AI's potential can be harnessed across organizational processes. This program combines cutting-edge theoretical frameworks with real-world case studies and an in-person module, enabling you to interact with industry experts and a global peer group of like-minded executives.

96%

of CEOs are implementing generative AI to increase efficiencies.
SOURCE: Deloitte

<30%

of organizations successfully capture value from digital transformation without clear vision and leadership commitment.
SOURCE: BOSTON CONSULTING GROUP

93%

of organizations have adopted or have plans to adopt a digital-first business strategy.
SOURCE: IDG

Tailored for Your Leadership Journey

The Berkeley Executive Program in AI and Digital Strategy is designed to complement the demanding schedules of busy executives, ensuring quality learning without disrupting your commitments. Guided by expert faculty and enriched by sessions from global industry practitioners, you can mold your learning experience in ways that most effectively bolster your career and business objectives.

Balanced

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The program is designed to seamlessly integrate your learning with your work commitments, allowing you to complete the core modules and short courses within the specified duration.

Engaging

Tailored for Your Leadership Journey

Immerse yourself in an engaging learning experience through in-person and online interaction with peers, faculty, and industry speakers.

Transformative

Transformative Section

Accelerate your growth with advanced insights for business strategies, and elevate your impact.

What You Will Learn

In this comprehensive program, you will learn how to:

  • Manage the digital innovation ecosystem: navigate digital disruption, and engage in strategic technology outsourcing and co-creation with partners

  • Apply AI for business strategies: leverage generative AI (genAI) models for prediction and decision making

  • Design and execute digital strategy: explore digital technologies and data analytics tools to craft an effective digital-first business strategy

  • Lead your organization from the C-suite: hone your decision-making skills, and enhance your executive presence to drive change

  • Navigate the future of technology: develop a strategy for responding to disruptive technologies, and create a road map to implement them 

Program Highlights

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Immersive Learning

Engage with faculty, industry experts, and peers during the live sessions and the in-person modules held on the UC Berkeley campus in California.

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High Touch

Live online sessions, project coaching, and guest lectures by industry experts.

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High Tech

State-of-the-art virtual classroom brings the world-class UC Berkeley experience to you, wherever you are.

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Core Curriculum

In-depth core sessions in digital leadership and artificial intelligence.

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Short Courses

Engage in two required short courses to gain skills specific to your career.

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Real-World Application

Apply lessons learned to your job immediately.

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World-Renowned Faculty

Learn from subject matter experts and digital leaders.

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Peer Learning

Learn from high-achieving peers from around the globe and build your network.

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Interactive Sessions

Take advantage of interactive learning with faculty, industry experts, and an accomplished peer group.

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Capstone Strategy Project

Apply learnings to leverage digitalization to drive your organization's business objectives.

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Peer Circles

Engage in substantive discussions on important business, leadership, and career challenges.

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Alumni Benefits

Earn select UC Berkeley Haas alumni benefits upon completion of the program.

Who Is It For?

The Berkeley Executive Program in AI and Digital Strategy is ideal for senior executives, C-suite leaders, and aspiring digital strategists who are at the helm of driving digital transformation. It is for those aiming to grow in their existing leadership roles or stepping into one by building a multifunctional, digital-first, and AI-inclusive skill set. The program welcomes functional heads in HR, operations, and product development from diverse sectors such as finance, retail, healthcare, manufacturing, and government who are navigating digital disruption.

Participants are required to:

  • Have a digital innovation agenda

  • Be in a role that requires them to develop and drive strategy based on the latest digital developments

  • Have over 10 years of professional experience, with responsibilities in leading teams, shaping strategy, or driving digital transformation

  • Be fluent in written and spoken English

Curriculum

Embark on an immersive learning journey with in-person events and interactive online modules.

Managing the Digital Innovation Ecosystem

  • Managing Technological Innovation and AI in Established Firms

  • Navigating Digital Disruption

  • Digital Strategy for Startups

  • The Strategy Compass

Designing and Executing Digital + AI Strategy

  • Deploying AI: Unlocking the Strategic Potential and Getting the Organization Ready

  • Driving Disruption through Open Innovation and Intrapreneurship

  • Managing Ecosystems

  • Leadership and Risk-Taking in High-Tech Environments

  • Digital Strategy, Innovation, and Organization during Times of Uncertainty

  • Technology Negotiation Exercise

  • Foundations of AI

  • AI in the Enterprise

  • “Agents Inc.” - AI Case Study

  • Emerging Technologies + AI Strategy in Practice

Leading Organizations from the C-Suite

  • Leading Strategy Execution through Culture

  • Power and Politics

  • Executive Presence: Communication Impact for the C-Suite

  • Driving Change and Dynamic Execution

  • Group session and a module wrap up

The five-day in-person module held on the UC Berkeley campus in California enables you to participate in small group exercises, engage in discussions, and network with accomplished global peers, esteemed faculty, and business leaders. Led primarily by our faculty directors, renowned for their expertise in the digital innovation ecosystem and digital strategy execution, this highly interactive, in-person experience provides participants with a valuable opportunity to leverage the UC Berkeley technology/Silicon Valley ecosystem.

Artificial Intelligence: Business Strategies and Applications

This eight-week short course bridges the foundational concepts gained from Module 1 with application-based strategies to prepare you to effectively leverage AI frameworks in subsequent modules. You will gain an overview of the current capabilities and future potential of artificial intelligence as well as the pitfalls associated with it. The course will enhance your understanding of various aspects of AI to help you communicate effectively with technical teams and colleagues, and learn to organize and manage successful AI application projects, particularly leveraging generative AI models and simulations for prediction.

Data Strategy: Leveraging Data as a Competitive Advantage

This short course explores how leading organizations use data as a strategic asset to unlock business value. Guided by faculty with real-world experience, you will follow a structured methodology to design and implement a high-level data strategy, identify impactful use cases, and understand emerging opportunities in AI and automation. You will gain the tools to make data-driven decisions and elevate your role as a strategic leader.

The Global Leadership Campus Immersion is held annually on the UC Berkeley campus in the spring/summer to bring participants of the Berkeley Executive Program in AI and Digital Strategy together. This campus immersion and graduation event gives you the opportunity to interact with peers from your cohort, faculty, industry leaders, and participants from other executive programs such as the CEO and CTO programs.

The three-day event will include an immersion into the UC Berkeley ecosystem, networking opportunities, guest speaker sessions, and other activities to make this a memorable, insightful, and meaningful program culmination experience.

Note: Exact dates, topics, and sessions will be confirmed later and are subject to change.

Connect with our learning advisor for more details on the program schedule.

DOWNLOAD BROCHURE
“With technology reshaping the way we do business, organizations are looking for leaders who can develop innovative business models and effectively implement enterprise-wide digital strategies. The Berkeley Executive Program in AI and Digital Strategy is tailored for digital strategy leaders and leverages the in-depth knowledge and experience of the global environment, which will help you to successfully lead in an increasingly digitalized business environment.”
BH-CDO LP Faculty Quote
Saikat Chaudhuri
Faculty Director for the Berkeley Executive Program in AI and Digital Strategy; Faculty Director, M.E.T. Program and Berkeley Haas Entrepreneurship Hub

Capstone Strategy Project

Across the core modules, participants will apply classroom lessons to a capstone project that evolves throughout the program. You are organized into groups or can work individually on an opportunity or problem in which you are interested.

The project asks you to take the next steps in leveraging digitalization to drive your organization's business objectives. Coaching sessions will be led by an industry expert serving in a learning facilitator role and include high-touch discussions. Participants submit a presentation that covers the following:

  • Summarize the opportunity

  • List prioritization criteria for the opportunity, and include data alignment, cultural alignment, and success metrics

  • Submit digital inventory

  • Use techniques to test your digital strategy

  • Assess the strategy implementation and propose next steps

  • Present your project outcomes

Peer Circles

Peer Circles

Over the duration of the program, you will join peer circles, a close-knit learning community of a subset of your classmates for confidential, substantive discussions. You will meet every one to two months and follow structured agendas that foster intimate, powerful discussions on challenges, opportunities, and choices related to business, leadership, and career. This is a key component of your learning journey, which helps you build a community of care and support that can live on long after the end of the program. 

Faculty

UC Berkeley’s proximity to Silicon Valley’s cutting-edge disruptors will help you gain insights to lead transformation in your organization. You will attend live sessions with guest speakers and thought leaders at the forefront of innovation. The world-renowned UC Berkeley faculty will provide you with in-depth insights and take you through changing industry trends.

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SAIKAT CHAUDHURI Ph.D.

M.E.T. Faculty Director, Grimes M.E.T. Chancellor's Chair, Innovation, Strategy & Engineering Professor

Saikat Chaudhuri is the inaugural faculty director of the Management, Entrepreneurship, & Technology (M.E.T.) Program, a flagship dual-degree program in engineering and busine...

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ABHISHEK NAGARAJ Ph.D.

Associate Professor, Entrepreneurship and Innovation, Management of Organizations

Abhishek Nagaraj is an assistant professor in the Management and Organizations (MORS) group at Berkeley Haas. He earned his Ph.D. in management at the MIT Sloan School of Mana...

Alumni Benefits

Earn select Berkeley Haas alumni benefits upon completion of the program.

Networking and Events

  • Ability to join local alumni chapters or clubs in your region

  • Access to a private network of distinguished Berkeley Haas alumni

  • Invitations to the annual Berkeley Haas Alumni Conference

  • Opportunity to attend select Berkeley Haas and Berkeley Executive Education networking events

Berkeley Resources

  • Access to Haas Amplified — latest research and thought leadership from Industry speakers and faculty

  • 30% discount on the list price of eligible future programs after completion of the Berkeley Executive Program in AI and Digital Strategy and earning your Certificate of Excellence in AI and Digital Strategy

  • Get an @haas.executivealumni.berkeley.edu email forwarding address

  • Public visitor access to select campus libraries and university database services (remote and onsite access available for select services)

News and Communication

  • One-year complimentary digital subscription to the California Management Review

  • Berkeley Haas alumni newsletter

  • Subscribe to the Berkeley Haas alumni jobs e-newsletter , which has the latest job postings from distinguished employers

Note: All benefits are subject to change. The discounts mentioned may not be combined with other promotions or special offers.

Participant Testimonials

The Berkeley Executive Program in AI and Digital Strategy exceeded my expectations in every way. From the outset, the curriculum was comprehensive and highly relevant. It covered a wide range of topics, from digital strategy and innovation to data analytics and cybersecurity. The professors, including Saikat Chaudhuri and Abhishek Nagaraj, brought a wealth of knowledge and real-world experience to the classroom, making each session both informative and engaging. One of the standout aspects of the program was its emphasis on practical application. I also had the privilege of connecting with a diverse group of professionals from various industries, each bringing unique perspectives and experiences. Overall, the Berkeley Executive Program in AI and Digital Strategy was a game-changer for me. It equipped me with the skills, knowledge, and confidence to lead digital transformation initiatives with a strategic, innovative mindset.
Khalid Turk
Chief Healthcare Information Officer,
County of Santa Clara
Example image of certificate that will be awarded once you successfully complete the course

Certificate of Excellence

Upon completion of the Berkeley Executive Program in AI and Digital Strategy, participants are awarded the Certificate of Excellence in AI and Digital Strategy from UC Berkeley Executive Education.

Note: This program results in a digital certificate of completion and is not eligible for degree credits/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

FAQs

The Berkeley Executive Program in AI and Digital Strategy is an immersive learning journey into the tools, techniques, and frameworks that can enable and sustain digital innovation and digital strategy, as well as the applications of artificial intelligence (AI) in business. Additionally, you will also gain a deeper understanding of executive leadership to advance business objectives.

The Berkeley Executive Program in AI and Digital Strategy is ideal for senior executives and leaders who are responsible for driving digital strategies or who aspire to lead organization-wide digital innovation. This comprehensive Berkeley Executive Program in AI and Digital Strategy is for those aiming to grow in their existing leadership roles or step into one by building a multifunctional, digital-first skill set.

The Berkeley Executive Program in AI and Digital Strategy has a total of three core modules and two short courses. It includes five days of in-person immersion with faculty and practitioners on the UC Berkeley campus in California and concludes with a three-day networking event where you get to meet peers from multiple cohorts on campus.

UC Berkeley Center for Executive Education, dba Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of UC Berkeley and the Haas School of Business.

Upon completion of the Berkeley Executive Program in AI and Digital Strategy, participants will be awarded the Certificate of Excellence in AI and Digital Strategy from Berkeley Executive Education.

Applications to the Berkeley Executive Program in AI and Digital Strategy can be made online and should include an updated resume or LinkedIn profile as well as professional references. The application fees vary by rounds — applying earlier will help your chances of being accepted into the program.

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

For the program refund and deferral policy, please click the link here.

Program fees for Emeritus programs with Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

Connect with a Program Advisor for a 1:1 Session

Our program advisors have helped senior executives across the world choose the right programs for their career goals. Schedule a 1:1 to get a deeper understanding on why the Berkeley Executive Program in AI and Digital Strategy is the right fit for you.

Email: berkeley_epads@emeritus.org

Phone: +1 567 485 3613 (U.S.) / +44 1313 812082 (U.K.) / +971 80 0035703815 (U.A.E.) / +52 55682 69035 (LATAM)

We encourage early application due to limited cohort capacity.

Flexible payment options are available.

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