AI Business Strategy and Marketing Analytics Program

• AI-Powered Personalization and Customer Experience: Learn how to use AI to segment customers, identify their preferences, and predict their behaviors. Discover the power of AI and generative AI to personalize marketing campaigns, and use conversational AI and chatbots to individualize customer experiences.

• Predictive Modeling and Forecasting in Marketing: Explore powerful predictive modeling techniques, including machine learning and AI algorithms, and learn to incorporate AI, generative AI, and data into your marketing strategy to optimize marketing mix decisions and integrate data in real time.

• Integrating AI Tools Into Marketing Workflows: Get practical guidance on the latest AI- and generative AI-enabled marketing tools, learn how to evaluate their usefulness, and gain the skills to implement them into your current marketing frameworks.

• Strategic Outlook in Marketing Analytics: Examine key topics in marketing analytics, including sales channels, sales analytics, the challenges of algorithmic marketing, and generative AI tools. Discover the impact of algorithmic bias on marketing practices, including ad targeting and pricing, and learn to anticipate and overcome bias in your marketing algorithms.

Program Topics

• Introduction to Marketing Analytics: How to Unleash the Power of Data

• Predictive Models for Marketing Analytics

• Customer Segmentation and Targeting

• Personalized Targeting and Recommendation Systems

• Pricing Analytics

• Marketing Experimentation

• Digital Advertising Analytics

• Strategic Outlook in Marketing Analytics

• Capstone Project

How much time will I be expected to devote to this program?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will I spend my time in this program?

You will divide your learning time between viewing recorded coding demos, video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and program leaders.

How is the program administered? Can the program be accessed anytime?

The program is accessed through the custom learning portal. This portal will give you access to all program-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool. The video lectures and assignments are accessible weekly throughout the program. In the event you miss a live session, a recording will be made available.

Do I need to attend live sessions every week?

Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced course leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together, along with guidance from the moderators.

Can I download the program videos?

You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.

How do I interact with other program participants?

You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course. A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life. This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

Do I receive alumni status after completing this program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials?

You will have access to the learning platform and all program materials (videos excluded) for one full year following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment is needed or the technical requirements for this program?

To successfully complete this program online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Please check the learning platform on the first day of class.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.

What is the program fee for the program and what forms of payment do you accept?

• The program fee is shown at the top of this page.

• Flexible payment options, group enrolment benefits and referral bonus are available.

• Tuition assistance may be available for participants who qualify. Please contact your program adviser to discuss.

What if I don’t have a credit card – is there another mode of payment accepted?

Yes, you can do the bank remittance via wire transfer. Please contact your program adviser for more details.

Is there an option to make flexible payments for this program?

Yes. Flexible payment options are available for this program. We partner with loan partners to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—you can find the options here.

Does the program fee include taxes? Are there any additional fees?

Yes, the program fee is inclusive of any taxes with the exception of GST for Singapore residents.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrolment and program support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the program?

Program fees for Emeritus programs with Imperial Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here.

How does Emeritus support accessibility for learners?

Emeritus is committed to making high-quality education accessible and affordable to individuals, companies, and governments around the world. If you have questions about accessibility or would like to discuss available support options before enrolling, please contact accessibility@emeritus.org. For more information about our accessibility practices, please review our Accessibility Policy here.