Agentic AI: Strategy, Applications, and Organizational Impact
Turn AI autonomy into an enterprise strategy
Program Overview — Agentic AI: Strategy, Applications, and Organizational Impact
Agentic AI: Strategy, Applications, and Organizational Impact is a live online program from UC Berkeley Executive Education designed for senior leaders like you who are responsible for the outcomes of AI adoption. The program helps leaders understand how agentic AI systems operate, where autonomy creates maximized returns, and how these systems should be governed within organizations.
As AI becomes more central to organizations, leadership challenges shift away from technical implementation toward culture, governance, accountability, and defining business value. This program provides a structured framework for evaluating agentic AI opportunities and risks across products, services, and workflows.
Through live, faculty-led sessions, you will examine agentic AI from strategic, organizational, and ethical perspectives. This program will help you decide where autonomy delivers the most ROI and how to govern it responsibly. It will further equip you to make informed decisions about autonomy, human oversight, measurement, security, and compliance in real-world organizational contexts.
Key Takeaways
This live online program is designed to help you:
Develop a consistent framework for understanding agentic AI: Gain a clear understanding of agentic AI, its opportunities, pitfalls, and the limits of autonomy.
Design and prioritize agentic AI use cases: Learn to identify and prioritize strategic applications of agentic AI to transform products, services, and workflows.
Align organizational architecture with agentic AI: Understand how to adapt organizational culture, people systems, decision rights, and value chains to effectively leverage agentic AI.
Measure and demonstrate the value of AI investments: Develop robust metrics and measurement strategies to quantify the business impact and technical performance of agentic AI systems.
Implement ethical governance and robust security for agentic AI: Learn to develop comprehensive governance structures and understand data security risks and compliance requirements for AI agents.
Who Is the Program For?
The Agentic AI: Strategy, Applications, and Organizational Impact live online program is designed for experienced professionals responsible for driving AI-enabled transformation, including:
Senior executives and enterprise leaders
Functional leaders in product, operations, marketing, analytics, or risk roles
Consultants and transformation leaders
Note: No prior coding or technical implementation experience is required.
Live Online Curriculum
From foundational concepts to strategic governance and responsible deployment, the curriculum equips you with insights needed to lead with confidence in an era of autonomous AI.
Module 1: Introduction to Agentic AI
Explore what defines an agentic AI system and why leaders often lack a shared understanding of agents. Develop a consistent framework for evaluating opportunities and risks in a rapidly evolving agentic AI landscape.
Module 2: Designing for Agentic AI
Learn how agentic AI enables a shift from automation to transformation and reshapes how products, services, and workflows are designed and experienced.
Module 3: Organizational and Agent Architecture
Examine the organizational impact of deploying agentic AI within firms and across value chains
Module 4: Agentic AI Metrics and Measurement
Learn how leaders can demonstrate value and quantify returns from agentic AI investments.
Module 5: AI Governance and Security
Understand how to ensure agentic AI systems operate within legal, regulatory, and security boundaries while building trust and mitigating risk.
Explore the live online program curriculum in detail to see how it shapes your learning journey.
“Agentic AI is changing how organizations create value and accountability through AI-driven systems. Through live online sessions, we help leaders understand where autonomy delivers impact, how agentic systems should be designed within organizations, and how outcomes can be governed and measured.”
— Zsolt Katona, Professor of Marketing; Cheryl and Christian Valentine Professor, Haas School of Business, UC Berkeley
Learning Experience
Faculty
Associate Adjunct Professor; Research Scientist, Operations and Information Technology Management Group, Haas School of Business, UC Berkeley
Thomas Lee teaches and conducts research on information and communication technologies to support innovation and new product development. Specifically, he develops and applies...
Professor of Marketing; Cheryl and Christian Valentine Professor, Haas School of Business, UC Berkeley
Zsolt Katona is an expert in online marketing strategy and social media. His research focuses on online marketing strategy, networks, and social media. He studies how firms ca...
Live Sessions Schedule
The Agentic AI: Strategy, Applications, and Organizational Impact program takes place over a series of interactive faculty-led sessions providing an immersive learning experience where you engage directly with UC Berkeley faculty and peers to explore real-world applications, governance frameworks and strategic decision-making processes. These sessions are continuously evaluated and updated to keep pace with the speed of AI innovation.
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Certificate
Get recognized! Upon successful completion of the program, Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80% of the required activities, including a capstone project (if any), to obtain the certificate of completion. This program also counts toward a COBE. Successful completion of this program fulfills one curriculum day (minimum requirement of 17 curriculum days) toward the UC Berkeley Certificate of Business Excellence (COBE).
Learn more about how it works.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Berkeley Executive Education.
This program counts toward a Certificate of Business Excellence
Curriculum Days: One day
Pillar(s): Entrepreneurship & Innovation
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend that you submit the short form above to gain access to more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page. If you are uncertain about program prerequisites and your capabilities, please email us at the learner.success@emeritus.org. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50% of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography—leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back on this program webpage or email us to inquire if future program dates or the timeline for upcoming offerings has been confirmed.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive, providing time for self-reflection and opportunities to demonstrate an understanding of core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with Emeritus, the learning collaborator?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90% of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All program content is available to students at the start of the program. However, to ensure the program delivers the desired learning outcomes, students may appoint Emeritus to manage the program's delivery in a cohort-based format, with the associated cost already included in the overall program fee.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
What is the organizational structure of Berkeley Executive Education?
UC Berkeley Center for Executive Education, doing business as Berkeley Executive Education, is a California nonprofit organization established to operate executive education programs in support of UC Berkeley and the Haas School of Business.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page.
Flexible payment options are available (see details below and at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can make a bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG)
Flexible payment options are available.
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